1. Your website and Search Engine Optimisation (SEO)
We don’t need to tell you that having a website is important in today’s marketplace. If you don’t have one, potential customers will go to businesses that do – it’s as simple as that.
Please refrain from letting users book via social media. Instead, let social media should be a way of driving customers to your site where they can make a booking.
The way your website is set up will affect how your business appears in online search results. Searching on Google (other search engines are available!) is one of the most common ways that a customer will find your business.
If you want to appear prominently in the listings, you will need to optimise your site for search. There are many simple things that you can do to improve your Search Engine Optimisation.