1. Your website and Search Engine Optimisation (SEO)
We don’t need to tell you that having a website is important in today’s marketplace. If you don’t have one, potential customers will go to businesses that do – it’s as simple as that.
Please refrain from letting users book via social media. Instead, let social media should be a way of driving customers to your site where they can make a booking.
The way your website is set up will affect how your business appears in online search results. Searching on Google (other search engines are available!) is one of the most common ways that a customer will find your business.
If you want to appear prominently in the listings, you will need to optimise your site for search. There are many simple things that you can do to improve your Search Engine Optimisation.
2. Social media
Social media is an important way to build your brand’s identity and gives your business a human voice.
As well as being a good way to show your personality, social media gives customers a direct way to contact you and review your performance. Good reviews can really boost your visibility and encourage new business.
Seeing that you are active on social media also helps build trust with your audience. An active presence signals that you care about your business and that it will be easy to contact you.
And it goes without saying that social media is a great way of promoting your content – perhaps you have a blog on your website or you have created a video?
What better way to get your marketing to an engaged audience? Social analytics enable you to measure the performance of such materials and better target your content in the future.
We have lots of advice on how to set up and manage your social media accounts.
Read six tips on improving your social media presence.
Learn how X (Twitter) can help your tourism business.
Discover how you can use Facebook effectively.