Attracting new customers to your tourism business is all about visibility. Today’s holidaymakers use a wide variety of channels to find and book trips. So, it’s no surprise that you should be there to greet them online, just like you would be in person.
In this section:
- Your website and Search Engine Optimisation (SEO)
- Social media
- E-commerce and online bookings
- Online Travel Agents (OTAs)
- Becoming discoverable and bookable
The secret to visibility is to maintain a strong presence in the places your customers look for inspiration. You can do this by using search engine listings, social media platforms, Online Travel Agents, and more.