3.30 million
total overnight visits by international and domestic visitors in 2024
10.10 million
total nights spent in accommodations by international and domestic visitors in 2024
£1,201 million
total spend by international and domestic visitors 2024
£364
average overnight visitor spend in 2024
Figures shown represent tourism performance for Glasgow and the Clyde Valley, 2024. Sources: International Passenger Survey 2024, Great Britain Tourism Survey, 2024.
2.64 million
total overnight trips by international and domestic visitors in 2024
7.82 million
total nights spent in accommodations by international and domestic visitors in 2024
£1,023 million
total spend by international and domestic visitors in 2024
£388
average overnight visitor spend in 2024
Figures shown represent tourism performance for Glasgow, 2024. Sources: International Passenger Survey 2024, Great Britain Tourism Survey 2024.
| Region | Domestic visits | Domestic nights | Domestic spend |
| Glasgow and the Clyde Valley | 2,488,000 | 5,054,000 | £729 million |
| Glasgow City | 1,903,000 | 3,524,000 | £595 million |
Source: Great Britain Tourism Survey, 2024
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View graphs and data on tourismobservatory.scot| Region | International visits | International nights | International spend |
| Glasgow and the Clyde Valley | 807,000 | 5,048,000 | £472 million |
| Glasgow City | 736,000 | 4,300,000 | £428 million |
Source: International Passenger Survey, 2024
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View graphs and data on tourismobservatory.scot| Local Authority | Tourism employment in 2024 | Tourism employment as a percentage of all employment | Tourism businesses in 2025 | Tourism businesses as a percentage of all businesses | Tourism Turnover in 2023 | Total tourism GVA per head in 2023 |
| East Dunbartonshire | 2,500 | 9.3% | 190 | 7.1% | £121 million | £17,283 |
| East Renfrewshire | 2,250 | 10.2% | 195 | 7.1% | £81 million | £9,284 |
| Glasgow City | 35,000 | 7.9% | 2,185 | 11.0% | £1,980 million | £18,841 |
| Inverclyde | 2,250 | 9.0% | 175 | 12.1% | £86 million | £10,415 |
| North Lanarkshire | 7,000 | 5.3% | 645 | 8.3% | £191 million | £13,469 |
| Renfrewshire | 6,000 | 7.1% | 430 | 9.2% | £270 million | £14,006 |
| South Lanarkshire | 9,000 | 7.7% | 720 | 7.8% | £318 million | £9,415 |
| West Dunbartonshire | 3,000 | 9.7% | 230 | 12.8% | £122 million | £17,985 |
Source: Scottish Growth Sector Statistics, December 2025
Do you want to see this data as a graph, a time series, or a data file (CSV)?
View this data as a time series on tourismobservatory.scotIn 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.
The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.
The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.
43%
were domestic visitors
57%
were international visitors
58%
were repeat visitors
16%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023 (please note these figures cover Glasgow City only)
Published June 2024
73%
were domestic visitors
27%
were international visitors
70%
were repeat visitors
8%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023 (please note these figures exclude Glasgow City)
Published June 2024
The data published on this page is sourced from a number of different studies.
Jointly sponsored by VisitEngland, VisitScotland and Visit Wales. The sample size for Glasgow and the Clyde Valley was 315 and for Glasgow was 235.
Browse more information on domestic overnight tourism to Scotland.
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey. The sample size for Glasgow and the Clyde Valley was 854 and for Glasgow was 786.
Browse more information on international tourism performance.
Commissioned by VisitScotland. The sample size for Glasgow was 533 and for the Wider Glasgow, excluding Glasgow City was 278.
Explore details from the Scotland Visitor Survey.
