3.53 million
total overnight visits by international and domestic visitors in 2023
10.9 million
total nights spent in accommodations by international and domestic visitors in 2023
£1,075 million
total spend by international and domestic visitors 2023
£305
average overnight visitor spend in 2023
Figures shown represent tourism performance for Glasgow and the Clyde Valley, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey, 2023.
2.74 million
total overnight trips by international and domestic visitors in 2023
8.63 million
total nights spent in accommodations by international and domestic visitors in 2023
£935 million
total spend by international and domestic visitors in 2023
£341
average overnight visitor spend in 2023
Figures shown represent tourism performance for Glasgow, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023.
| Region | Domestic visits | Domestic nights | Domestic spend |
| Glasgow and the Clyde Valley | 2,786,000 | 6,455,000 | £695 million |
| Glasgow City | 2,053,000 | 4,604,000 | £580 million |
Source: Great Britain Tourism Survey, 2023
Do you want to see this data as a graph or view past year figures?
View graphs and data on tourismobservatory.scot| Region | International visits | International nights | International spend |
| Glasgow and the Clyde Valley | 740,000 | 4,455,000 | £380 million |
| Glasgow City | 685,000 | 4,030,000 | £335 million |
Source: International Passenger Survey, 2023
Do you want to see this data as a graph or view past year figures?
View graphs and data on tourismobservatory.scot| Local Authority | Tourism employment in 2023 | Tourism employment as a percentage of all employment | Tourism businesses in 2024 | Tourism businesses as a percentage of all businesses | Tourism Turnover in 2022 | Total tourism GVA per head in 2022 |
| East Dunbartonshire | 2,500 | 5.2% | 190 | 6.4% | £95million | £18,171 |
| East Renfrewshire | 2,250 | 5.1% | 185 | 6.6% | £89million | £25,223 |
| Glasgow City | 36,000 | 11.5% | 2,120 | 10.1% | £1,682 million |
£22,888 |
| Inverclyde | 2,500 | 7.4% | 175 | 10.5% | £100 million | £26,589 |
| North Lanarkshire | 7,000 | 4.4% | 655 | 7.8% | £224 million | £14,449 |
| Renfrewshire | 7,000 | 7.9% | 440 | 8.5% | £262 million | £24,313 |
| South Lanarkshire | 10,000 | 6.4% | 715 | 7.5% | £267 million | £12,924 |
| West Dunbartonshire | 3,500 | 8.5% | 220 | 11.0% | £104 million | £33,880 |
Source: Scottish Growth Sector Statistics, December 2024
Do you want to see this data as a graph, a time series, or a data file (CSV)?
View this data as a time series on tourismobservatory.scotIn 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.
The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.
Browse Scotland Visitor Survey 2023.
The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.
43%
were domestic visitors
57%
were international visitors
58%
were repeat visitors
16%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023 (please note these figures cover Glasgow City only)
Published June 2024
73%
were domestic visitors
27%
were international visitors
70%
were repeat visitors
8%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023 (please note these figures exclude Glasgow City)
Published June 2024
The data published on this page is sourced from a number of different studies.
Jointly sponsored by VisitEngland, VisitScotland and Visit Wales. The sample size for Glasgow and the Clyde Valley was 315 and for Glasgow was 235.
Browse more information on domestic overnight tourism to Scotland.
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey. The sample size for Glasgow and the Clyde Valley was 854 and for Glasgow was 786.
Browse more information on international tourism performance.
Commissioned by VisitScotland. The sample size for Glasgow was 533 and for the Wider Glasgow, excluding Glasgow City was 278.
Explore details from the Scotland Visitor Survey.
