Domestic overnight tourism
| Region | Domestic visits | Domestic nights | Domestic spend |
| Glasgow and the Clyde Valley | 2,786,000 | 6,455,000 | £695 million |
| Glasgow City | 2,053,000 | 4,604,000 | £580 million |
Source: Great Britain Tourism Survey, 2023
Overview
- Insight on tourism in Glasgow and the Clyde Valley (also known as the wider Glasgow area) is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research.
- On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.
- This region covers the local authority areas of East Dunbartonshire, East Renfrewshire, Glasgow City, Inverclyde, North Lanarkshire, Renfrewshire, South Lanarkshire, and West Dunbartonshire.
- In 2023, there were a total of 3.53 million overnight tourism visits to Glasgow and the Clyde Valley and a total overnight tourism spend of £1,075 million.
- In 2023, there was a total of 2.74 million overnight tourism visits to Glasgow and a total overnight tourism spend of £935 million (Glasgow city only).
In this article:
1. Key statistics (Glasgow and Clyde Valley)
3.53 million
total overnight visits by international and domestic visitors in 2023
10.9 million
total nights spent in accommodations by international and domestic visitors in 2023
£1,075 million
total spend by international and domestic visitors 2023
£305
average overnight visitor spend in 2023
Figures shown represent tourism performance for Glasgow and the Clyde Valley, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey, 2023.
Key statistics (Glasgow City)
2.74 million
total overnight trips by international and domestic visitors in 2023
8.63 million
total nights spent in accommodations by international and domestic visitors in 2023
£935 million
total spend by international and domestic visitors in 2023
£341
average overnight visitor spend in 2023
Figures shown represent tourism performance for Glasgow, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023.
International overnight tourism
| Region | International visits | International nights | International spend |
| Glasgow and the Clyde Valley | 740,000 | 4,455,000 | £380 million |
| Glasgow City | 685,000 | 4,030,000 | £335 million |
Source: International Passenger Survey, 2023
Employment and economic performance
| Local Authority | Tourism employment in 2022 | Tourism employment as % of all employment | Tourism businesses in 2023 | Tourism businesses as a% of all businesses | Tourism Turnover in 2021 | Total tourism GVA per head in 2021 |
| East Dunbartonshire | 2,500 | 5.1% | 185 | 6.6% | £82 million | £16,066 |
| East Renfrewshire | 2,000 | 4.6% | 180 | 6.9% | £59 million | £14,843 |
| Glasgow City | 33,000 | 10.1% | 2,090 | 10.8% | £1,127 million |
£19,790 |
| Inverclyde | 2,000 | 5.8% | 180 | 11.8% | £64 million | £15,886 |
| North Lanarkshire | 7,000 | 4.2% | 645 | 8.5% | £178 million | £13,752 |
| Renfrewshire | 6,000 | 6.6% | 425 | 9.2% | £183 million | £15,330 |
| South Lanarkshire | 9,000 | 5.6% | 715 | 7.9% | £146 million | £8,188 |
| West Dunbartonshire | 3,500 | 8.3% | 230 | 13.0% | £102 million | £13,594 |
Source: Scottish Growth Sector Statistics, December 2023
View this data as a time series on tourismobservatory.scot2. Scotland Visitor Survey 2023
In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.
The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.
Browse Scotland Visitor Survey 2023.
The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.
Overnight visitors to Glasgow
43%
were domestic visitors
57%
were international visitors
58%
were repeat visitors
16%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023 (please note these figures cover Glasgow City only)
Scotland Visitor Survey 2023 - Glasgow factsheet
Published June 2024
Overnight visitors to Wider Glasgow
73%
were domestic visitors
27%
were international visitors
70%
were repeat visitors
8%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023 (please note these figures exclude Glasgow City)
Scotland Visitor Survey 2023 - Wider Glasgow factsheet
Published June 2024
3. Methodology
The data published on this page is sourced from a number of different studies.
Great Britain Tourism Survey
Jointly sponsored by VisitEngland, VisitScotland and Visit Wales. The sample size for Glasgow and the Clyde Valley was 315 and for Glasgow was 235.
Browse more information on domestic overnight tourism to Scotland.
International Passenger Survey
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey. The sample size for Glasgow and the Clyde Valley was 854 and for Glasgow was 786.
Browse more information on international tourism performance.
Scotland Visitor Survey
Commissioned by VisitScotland. The sample size for Glasgow was 533 and for the Wider Glasgow, excluding Glasgow City was 278.
Explore details from the Scotland Visitor Survey.
Scottish Growth Sector Statistics
