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Visit Scotland | Alba

VisitScotland’s marketing calendar for 2022 shows our monthly spotlight themes and corresponding key messages, which reflect global seasonal trends. Spotlight themes inform our "Always On" marketing activity through our owned channels, and are in addition to the delivery of brand campaign messages.

We are calling on partners to help us create an integrated customer experience for our marketing audiences.

  • Let us know your priority audiences, objectives, marketing messages and concerns. We will work to complement where possible
  • Are there specific locations, attractions or businesses that could be featured to help tell great stories? We will look for opportunities to include in our marketing
  • Share high quality imagery and video assets with us. We will include in the short-listing for potential promotion

Please contact your industry relationship manager for further information.

VisitScotland's marketing calendar 2022

  • January - touring

    • Touring Scotland responsibly protects our environment and supports local communities
    • Our tours help people discover Scotland’s rich history and culture
    • Touring Scotland is a great way to explore Scotland’s stunning landscapes and nature
  • February - outdoor adventures

    • Scotland offers a wide range of outdoor activities for all ages and abilities
    • Spending time outdoors and reconnecting with nature supports our wellbeing
    • Participating in outdoor activities is a great way to explore new places
  • March - family trips

    • Scotland offers a variety of shared activities for families
    • Places to stay in Scotland are family-friendly and affordable
    • Scotland is the perfect place for children to explore the outdoors and be active
  • April - islands

    • Scotland’s islands are stunning throughout the year
    • Scotland’s islands have their own unique way of life
    • Our islands feel remote but are easily accessible
  • May - off the beaten track

    • Scotland is waiting to be explored
    • Scotland offers unique and new experiences
    • Getting off the beaten track helps make your trip sustainable
  • June - city breaks

    • Our cities are perfect for a short or weekend break at any time of year
    • Scotland’s cities are easy to get to and get around
    • Scotland’s cities are the perfect base to explore our countryside
  • July - history & culture

    • Our legends, myths and stories are centuries old but our culture is modern and welcoming
    • Exploring Scottish history and culture helps people make a real connection with the places they visit
    • Engaging with Scottish history and culture is an enriching experience that lasts beyond your visit
  • August - wellness

    • Scotland is quiet
    • Nature is easily accessible
    • Our world-class cultural attractions feed the mind and soul
  • September - autumn escapes

    • Scotland has dark skies
    • Autumn is the perfect time of year to explore Scotland’s landscapes and see wildlife
    • Autumn is the perfect time to slow down and have a quiet, restorative break
    • The autumn harvest brings some of Scotland’s best local produce
  • October - landscapes & nature

    • Scotland’s landscapes are unique and breath-taking
    • Scotland’s cities have beautiful green spaces
    • We want to help protect and restore Scotland’s landscapes and nature for future generations
  • November - winter breaks

    • Scotland is the perfect place for a cosy winter break
    • Scotland has a unique range of outdoor activities and snowsports
    • Winter is a great time for a city break in Scotland
  • December - short breaks

    • It is easy to get to and get around Scotland
    • Scotland offers amazing luxury experiences
    • Scotland is the perfect destination for foodie explorers

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