Our marketing calendar for 2023 shows monthly spotlight themes and corresponding key messages. These reflect global and seasonal trends. Spotlight themes inform our "always on" marketing activity through our owned channels. These are in addition to the delivery of brand campaign messages.
We are calling on partners to help us create an integrated customer experience for our marketing audiences.
- Let us know your priority audiences, objectives, marketing messages and concerns. We will work to complement where possible
- Are there specific locations, attractions or businesses that could be featured to help tell great stories? We will look for opportunities to include in our marketing
- Share high quality imagery and video assets with us. We will include in the short-listing for potential promotion
Please contact your industry relationship manager for further information.
While not highlighted in our themes for this year, seasonal content and messaging will happen throughout our activity. These showcase Scotland as the perfect year-around destination and encouraging seasonal spread.
We review the trends on a regular basis, so keep an eye out for any updates later in the year.