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Visit Scotland | Alba

In order to keep our visitors informed and inspired about the wealth of exciting attractions Scotland has on offer, we need to use several different channels. Our aim is to make sure high quality information is available where they want it, when they want it and how they want it. 

iKnow VisitScotland

VisitScotland iCentres

We provide face-to-face information provision and inspiration to visitors through a Scotland-wide network of iCentres (Information Centres), some of which are open all year round.

Our iCentres remain at the heart of information delivery. Our knowledgeable and passionate staff provide a personalised service to visitors, making their visit even more memorable and helping them to experience all the local area and surrounding region have to offer.

26 high impact VisitScotland iCentres operate in locations of greatest visitor demand, providing a cutting edge experience and information about attractions and accommodation. 

Many of the iCentres offer free Wi-Fi enabling visitors to browse our website – Visitors can also get help with accommodation reservations, booking tours and entrance passes to visitor attractions and buying tickets for public transport services.

In 2018, the network welcomed over 2.5 million visitors through the door but information and customer experience doesn’t just sit at the door of an iCentre...


Information provision on the road

As part of our strategy to provide information and inspiration to visitors out with an iCentre environment we continue to take our mobile information team to a number of high-profile events and key locations throughout the year across Scotland.

By taking our enthusiastic staff on the road we can extend the 'personal touch' to visitors and deliver information where they want it, rather than expect them to come to us. This activity allows us to pass on information about things to see and do and encourage everyone to get out and do more not only in the immediate local area, but throughout Scotland.

To complement our presence at fixed events such as The 147th Open at Carnoustie, we continue to deliver outreach activity on a day to day basis with our herd of Highland Coo Vans. Our fleet of four ‘coos’ and their 'Coo-visors' drive across the country engaging with locals, visitors and industry. 

As well as providing information and inspiration, outreach activity allows us to promote our website and the rich content available to visitors pre, during and post their stay. Industry partners also have the opportunity to join us at some events and provide experiential activities (e.g. food sampling) to further engage visitors and enhance our presence.


In 2018 our Coo Vans were out on the road for over 314 days, attending 72 events, and visited 218 venues and tourism hotspots.


iKnow Partner Programme

Information comes from a wide range of people and places. Our research shows us that visitors are switching to wanting their information at the breakfast table, in a local pub and at the local visitor attraction.

Our iKnow Partner programme aims to ensure that all tourism providers can be local ambassadors and help provide information, assistance and advice on all there is to see and do here.

We have recruited more than 2,000 iKnow Partners nationally to ensure there is an information touchpoint in every single corner of the country. From distilleries to Bed & Breakfasts, local businesses will be working to guarantee that visitors are equipped with the bet local knowledge.

The iKnow Partner programme is open to all Quality Assured businesses, as well as community groups, local authority-operated library services and social enterprises.

Find our iKnow Partners.


Scotland online

The iKnow Community is a key element of our information provision to visitors, providing bespoke, high quality personal stories and recommendations to visitors where they want it, when they want it.

The platform has over 8000 registered members, allowing Scots and those who love Scotland to bring alive the streets, stories, characters and landscapes of our country. 

Share your stories on the community and inspire the rest of the world to come and visit! We welcome contributors from around Scotland who are the product experts in their local areas to become regular contributors. Log in and start providing information and inspiration now.