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Visit Scotland | Alba

A part of our strategy to grow the visitor economy, we announced changes to the way we provide visitor information.

We will move to a digital-first approach with a focus on pre arrival information. This follows significant changes to the way people plan their holidays.

As a result, our network of information centres (iCentres) will close over the next two years. This will be done via a phased closure programme until the end of March 2026. 

This page outlines our future strategy, iCentre data and our approach to withdrawing from our owned and leased properties.

Information strategy

In March 2024, we announced that we will close our network of iCentres over the next two years as part of a strategy designed to grow the visitor economy by influencing visitors in the planning stage of their trip, before they leave home.

Most visitors now use online resources and travel specialists to plan and book all aspects of their trips, including accommodation and activities, before they arrive at their destination.

Responding to this shift in consumer behaviour, we’ll invest our expertise and resources into a digital-first strategy to increase Scotland’s share of global travel.

 

Read more in our news article

 

This will see us targeting the channels we know visitors use to maximise our reach and influence within our key markets, ensuring Scotland is a “must visit, must return” destination.  It will also support us in attracting visitors throughout the year and across Scotland, promoting lesser-known destinations.

We recognise that circumstances vary around the country, and we are engaging with key stakeholders to discuss local circumstances.

Our staff are our priority, and we’re engaging with them to discuss their options. In line with policy, there are currently no compulsory redundancies.

iCentres: our current approach

We have 25 iCentres across the country offering tourist information and local recommendations.

All our iCentres will continue to operate until September, we will then deliver a two-phased closure programme with the expectation that all our iCentres will close by March 2026.

Browse our iCentre visitor information on visitscotland.com

iCentre data, financials and closure dates

The following section provides a list of our 25 iCentres across Scotland. It includes tables with information on:

  • footfall for the past five years
  • building status, specifications and closure dates
  • financial records

iCentre closure programme | withdrawing from owned and leased properties

We are considering our options for the disposal of our iCentre network following the various expressions of interest which have been received.

Six of the 25 iCentres we manage are fully owned by VisitScotland. These are Dumfries, Bowmore, Jedburgh, Craignure, Brodick and Rothesay.

The remaining 19 properties are either leased from a local authority landlord or a commercial landlord.

This section sets out how we plan to withdraw from our owned and leased properties over the next two years if this happens on an individual property basis.

The Scottish Government has issued Disposal of property guidance - Scottish Public Finance Manual (SPFM) - read the guidance on the Scottish Government website. and we have responsibilities under the Community Empowerment (Scotland) Act 2015.

We are also working with the Scottish Government to understand if there is a separate process that should be followed where there is a sale of a business unit which includes property.  

If required, an additional process document will be developed. 

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