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Visit Scotland | Alba

In order to keep our visitors informed and inspired about the wealth of exciting attractions Scotland has on offer, we need to use several different channels. Our aim is to make sure high quality information is available where they want it, when they want it and how they want it. 

VisitScotland iCentres

We provide face-to-face information provision and inspiration to visitors through a Scotland-wide network of iCentres (Information Centres), some of which are open all year round.

Our iCentres remain at the heart of information delivery. Our knowledgeable and passionate staff provide a personalised service to visitors, making their visit even more memorable and helping them to experience all the local area and surrounding region have to offer.

26 high impact VisitScotland iCentres operate in locations of greatest visitor demand, providing a cutting edge experience and information about attractions and accommodation. 

Many of the iCentres offer free Wi-Fi enabling visitors to browse our website – Visitors can also get help with accommodation reservations, booking tours and entrance passes to visitor attractions and buying tickets for public transport services.

In 2018, the network welcomed over 2.5 million visitors through the door but information and customer experience doesn’t just sit at the door of an iCentre...


iKnow Partner Programme

Information comes from a wide range of people and places. Our research shows us that visitors are switching to wanting their information at the breakfast table, in a local pub and at the local visitor attraction.

Our iKnow Partner programme aims to ensure that all tourism providers can be local ambassadors and help provide information, assistance and advice on all there is to see and do here.

We have recruited more than 2,000 iKnow Partners nationally to ensure there is an information touchpoint in every single corner of the country. From distilleries to Bed & Breakfasts, local businesses will be working to guarantee that visitors are equipped with the bet local knowledge.

The iKnow Partner programme is open to all Quality Assured businesses, as well as community groups, local authority-operated library services and social enterprises.

Find our iKnow Partners.


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