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Visit Scotland | Alba

Overview

  • Insight on tourism in Dundee and Angus is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.
  • In 2023, there were a total of 589,000 overnight tourism visits to Dundee and Angus and a total overnight tourism spend of  £152 million.

1.. Key statistics (overnight tourism)

589 thousand

total overnight trips by international and domestic visitors in 2023

1.70 million

total nights spent in accommodations by international and domestic visitors in 2023

£152 million

total spend by international and domestic visitors in 2023

£259

average overnight visitor spend in 2023

Figures shown represent tourism performance for Dundee and Angus, 2023 (numbers have been rounded). Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023

Domestic overnight tourism

Region Domestic visits Domestic nights Domestic spend
Dundee and Angus 504,000 1,003,000 £99 million

Source: Great Britain Tourism Survey, 2023

International overnight tourism

Region International visits International nights International spend
Dundee and Angus 86,000 699,000 £53 million

Source: International Passenger Survey, 2023 

Employment and economic performance

Local Authority Tourism employment in 2022 Tourism employment as % of all employment Tourism businesses in 2023 Tourism businesses as a% of all businesses Tourism Turnover in 2021 Total tourism GVA per head in 2021
Angus 4,000 7.6% 330 8.7% £63 million £11,572
Dundee City 6,000 9.9% 400 11.6% £121 million £12,254

Source: Scottish Growth Sector Statistics, December 2023

View this data as a time series on tourismobservatory.scot

2. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. It also allows us to explore the experiences of visitors who stayed overnight in a specific area.

The scope of the survey was leisure overnight visitors only.

Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.

Browse Scotland Visitor Survey 2023.

Profile of overnight visitors to Dundee

65%

were domestic visitors

35%

were international visitors

82%

were repeat visitors

9%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Dundee factsheet

Published June 2024

Profile of overnight visitors to Angus

76%

were domestic visitors

24%

were international visitors

85%

were repeat visitors

7%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Angus factsheet

Published June 2024

3. Methodolgy

The data published on this page is sourced from a number of different studies.

Great Britain Tourism Survey

Jointly sponsored by VisitEngland, VisitScotland and VisitWales. The sample size for Dundee and Angus was 54.
Browse more information on domestic overnight tourism to Scotland.

International Passenger Survey

Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and VisitWales are sponsors of the survey. The sample size for Dundee and Angus was 62.
Browse more information on international tourism performance.

Scotland Visitor Survey

Commissioned by VisitScotland. The sample size for Dundee was 200 and for Angus was 92.
Explore details from the Scotland Visitor Survey.

Scottish Growth Sector Statistics

Read details on industry statistics on gov.scot.

Related links