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Overview

  • Insight on tourism in Dundee and Angus is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research.
  • On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.
  • From 2022 to 2024, there was an annual average of 610,000 overnight tourism visits to Dundee and Angus with an associated expenditure of £180 million. Please note that three-year average data is reported for this region due to small single-year sample sizes.

1.. Key statistics (overnight tourism)

610 thousand

total overnight trips by international and domestic visitors, annual average 2022-2024

1.99 million

total nights spent in accommodation by international and domestic visitors, annual average 2022-2024

£180 million

total spend by international and domestic visitors, annual average 2022-2024

£294

average overnight visitor spend per trip, 2022-2024

Figures shown represent the average annual tourism performance for Dundee and Angus from 2022 to 2024 (numbers have been rounded). Sources: International Passenger Survey 2024, Great Britain Tourism Survey 2024

Domestic overnight tourism

Region Domestic visits Domestic nights Domestic spend
Dundee and Angus 546,000 1,407,000 £132 million

Source: Great Britain Tourism Survey, 2022-2024 (three-year averages used to account for small single-year sample sizes)
Do you want to see this data as a graph or view past year figures?

View graphs and data on tourismobservatory.scot

International overnight tourism

Region International visits International nights International spend
Dundee and Angus 67,000 586,000 £49 million

Source: International Passenger Survey, 2022-2024 (three-year averages used to account for small single-year sample sizes)

Do you want to see this data as a graph or view past year figures?

View graphs and data on tourismobservatory.scot

Employment and economic performance

Local Authority Tourism employment in 2023 Tourism employment as a percentage of all employment Tourism businesses in 2024 Tourism businesses as a percentage of all businesses Tourism Turnover in 2022 Total tourism GVA per head in 2022
Angus 4,000 7.7% 330 8.3% £96 million £13,538
Dundee City 6,000 9.5% 400 10.0% £168 million £16,263

Source: Scottish Growth Sector Statistics, December 2024

Do you want to see this data as a graph, a time series, or a data file (CSV)?

View this data as a time series on tourismobservatory.scot

2. Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. It also allows us to explore the experiences of visitors who stayed overnight in a specific area.

The scope of the survey was leisure overnight visitors only.

Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.

Profile of overnight visitors to Dundee

65%

were domestic visitors

35%

were international visitors

82%

were repeat visitors

9%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Dundee factsheet

Published June 2024

Profile of overnight visitors to Angus

76%

were domestic visitors

24%

were international visitors

85%

were repeat visitors

7%

were on a trip of a lifetime

Source: Scotland Visitor Survey 2023

Scotland Visitor Survey 2023 - Angus factsheet

Published June 2024

3. Methodolgy

The data published on this page is sourced from a number of different studies.

Great Britain Tourism Survey

Jointly sponsored by VisitEngland, VisitScotland and VisitWales. The sample size for Dundee and Angus was 54.
Browse more information on domestic overnight tourism to Scotland.

International Passenger Survey

Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and VisitWales are sponsors of the survey. The sample size for Dundee and Angus was 62.
Browse more information on international tourism performance.

Scotland Visitor Survey

Commissioned by VisitScotland. The sample size for Dundee was 200 and for Angus was 92.
Explore details from the Scotland Visitor Survey.

Scottish Growth Sector Statistics

Read details on industry statistics on gov.scot.

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