2. Outer Hebrides Visitor Survey 2017
Comhairle nan Eilean Siar, in partnership with VisitScotland, commissioned Progressive to conduct a visitor survey on the Outer Hebrides. The main aim of the survey was to provide robust and up-to-date estimates of visitor volume and value, as well as information on experiences, motivations, behaviours and perceptions.
The research was carried out between January and December 2017 by Progressive Partnership Limited. 3,829 calibration interviews were conducted and 684 completed online surveys received.
Key highlights include: