The creation of an exciting and engaging events programme is central to the Themed Year approach. Events animate and showcase what we have to offer. They encourage participation and celebration. They raise awareness of the theme and provide important media moments through the year.
Each Themed Year offers at least one events funding programme and a partner events programme that's free to access. Signing up to the partner events programme offers a range of promotional benefits.
Themed Years are a great way to promote your business, product and experiences. You can join the conversation and reach new audiences on social media using the Themed Year campaign hashtags. Or, you can create new content or campaigns to share your unique story with visitors.
Being part of a national campaign like Themed Years offers a great way to engage with visitors and benefit from increased exposure.
Every Themed Year must relate to all parts of Scotland so everyone can see themselves in the theme and promote their own unique offerings.
For each Themed Year, a Marketing Toolkit is created. It includes a range of resources such as logos, top tips and free-to-use images. These help businesses and organisations take part in the Themed Year and get creative with their marketing efforts.