Related undertakings:
- Board Director, SCDI (business policy development)
- Member of court, University of Strathclyde (academia)
Interests in share and securities:
- Diageo plc (1150 shares)
Last updated: May 2023
Malcolm Roughead OBE has been Chief Executive of VisitScotland since September 2010.
He is a graduate in Modern Languages from the University of Glasgow. His experience covers senior international and UK-based marketing roles.
These have included companies such as:
Guinness World Records
Guinness Brewing Worldwide in Europe, Africa and the Middle East
Nestle
Beechams
He joined VisitScotland in May 2001 as Director of Marketing. At the 2004 Scottish Marketing Awards, he was named "Scottish Marketeer of the Year".
In 2005, he was recognised by the Queen and received an OBE for services to tourism.
He is a Fellow of the Institute of Direct Marketing and a Fellow and former Chair of the Marketing Society in Scotland.
Related undertakings:
Interests in share and securities:
Last updated: May 2023