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Visit Scotland | Alba

VisitScotland's Chief Executive

Malcolm Roughead OBE has been Chief Executive of VisitScotland since September 2010.

He is a graduate in Modern Languages from the University of Glasgow. His experience covers senior international and UK-based marketing roles.

These have included companies such as:

  • Guinness World Records

  • Guinness Brewing Worldwide in Europe, Africa and the Middle East

  • Nestle

  • Beechams

He joined VisitScotland in May 2001 as Director of Marketing. At the 2004 Scottish Marketing Awards, he was named "Scottish Marketeer of the Year".

In 2005, he was recognised by the Queen and received an OBE for services to tourism.

He is a Fellow of the Institute of Direct Marketing and a Fellow and former Chair of the Marketing Society in Scotland.

Chief Executive Malcolm Roughead

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