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Visit Scotland | Alba

Malcolm Roughead OBE, was appointed as our Chief Executive in September 2010, having held the position of Director of Marketing since joining us in 2001.

Graduating with a degree in Modern Languages from the University of Glasgow, Malcolm has cultivated a rich marketing background. His experience covers a number of international and UK-based marketing roles with companies such as Diageo, Guinness World Records, Guinness in Africa, Nestlé and Beechams.

Malcolm was awarded with the title of ‘Scottish Marketeer of the Year’ at the 2004 Scottish Marketing Awards and in 2005 received an OBE for services to tourism. He’s also a Fellow of the Institute of Direct Marketing and a Fellow and former Chair of the Marketing Society in Scotland.

Malcolm is based at our head office:

Ocean Point One
94 Ocean Drive

Malcolm Roughead's Register of Interests

Published September 2021