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Visit Scotland | Alba

Overview

  • The Scottish Visitor Attraction Monitor is soley owned and distributed by the Moffat Centre, Glasgow Caledonian University.

  • They have given us permission to publish extracts from their annual report.

  • Are you interested in participating in the survey or subscribing to the full publication? Please email info@moffatcentre.com.

1. Executive summary

  • Visits to Scottish attractions in 2022 recorded an increase of 53.5% when compared to 2021. However, visits compared to 2019 were down by -16%.
  • The lockdown strategies during the COVID-19 pandemic affected attractions across 2020 and 2021.
  • Free admission attractions welcomed more visits than paid attractions in Scotland in 2022. However, free admission attractions saw a drop of just over 11% when compared with 2019.

© Moffat Centre, Glasgow Caledonian University

2. Top ten paid attractions (2022)

Paid attraction Visits in 2022 Region
Edinburgh Castle 1,346,168 Edinburgh
Edinburgh Zoo 601,285 Edinburgh
Edinburgh Bus Tours 513,655 Edinburgh
Stirling Castle 418,180 Stirling
Glenfinnan Monument 398,130 Highlands
Urquhart Castle 357,154 Highlands
Camera Obscura and World of Illusions 352,508 Edinburgh
Newhailes 272,737 Edinburgh
The Royal Yacht Britannia 238,975 Edinburgh
Culzean Castle and Country Park 209,002 Ayrshire

3. Top ten free attractions (2022)

Free attraction Visits in 2022 Region
National Museum of Scotland 1,973.751 Edinburgh
Greyfriars Kirkyard 1,967,871 Edinburgh
Scottish National Gallery 1,277,230 Edinburgh
Riverside Museum 1,173,242 Glasgow
St Giles' Cathedral 1.070,683 Edinburgh
Royal Botanic Garden Edinburgh 996,597 Edinburgh
Kelvingrove Art Gallery and Museum 971,412 Glasgow
National War Museum 699, 177 Edinburgh
The Burrell Collection 482,984 Glasgow
Old Calton Burial Ground 345,851 Edinburgh

(Top 10 free admission attractions does not include country park attractions)

© Moffat Centre, Glasgow Caledonian University

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