International visitors
Insights on a global scale
Scotland’s tourism economy enjoys a healthy international market that includes a variety of well-established and emerging demographics. Those who flock from around the globe to enjoy Scotland’s world-class attractions and experiences make a huge contribution to the overall health of our industry – so it’s vital we have a clear understanding of them.
This section of our site offers you the chance to share in the insights we’ve uncovered regarding an assortment of aspects of Scotland’s international market. You can find out about specific factors such as outbound travel behaviour, holiday preferences, volume and value of visits, direct access routes and more. You can explore our international market factsheets below.
International visitors to Scotland
Dive into the survey data
Great Britain tourism survey
gbtsscotlandlightviewer.kantar.comData about overnight trips for Scotland and Great Britain, made by domestic travellers (not including Northern Ireland)
Great Britain day trips survey
gbdayvisitslightscotland.kantar.comThis survey covers day trips and leisure trips of up to 3 hours
International tourism data browser
www.visitbritain.orgData from the international passenger survey, with statistics from inbound visitors to Great Britain
Office of National Statistics
www.ons.gov.ukLeisure and tourism data from the Office of National Statistics