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Visit Scotland | Alba
The George Hotel on George Street, Edinburgh
Top: VisitScotland / Kenny Lam, all rights reserved.
Right: VisitScotland / Peter Dibdin, all rights reserved.

International visitors

Insights on a global scale

Scotland’s tourism economy enjoys a healthy international market that includes a variety of well-established and emerging demographics. Those who flock from around the globe to enjoy Scotland’s world-class attractions and experiences make a huge contribution to the overall health of our industry – so it’s vital we have a clear understanding of them.

This section of our site offers you the chance to share in the insights we’ve uncovered regarding an assortment of aspects of Scotland’s international market. You can find out about specific factors such as outbound travel behaviour, holiday preferences, volume and value of visits, direct access routes and more. You can explore our international market factsheets below. 

Dive into the survey data