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Visit Scotland | Alba
VisitScotland / Kenny Lam, all rights reserved.

Insights on a global scale

Visitors from all around the world

Scotland’s tourism economy attracts visitors from across the globe. Think of both well-established international markets to newer emerging demographics. Those who enjoy our world-class attractions and experiences make a huge contribution to the health of our industry. So, it’s vital we have a clear understanding of them.

Check out our insights on international tourism to Scotland. We also invite you to explore our information on individual markets, such as Australia, China, France, Germany and the USA.

Scotland's top ten international markets by visit 2022

Source: International Passenger Survey 2022 (numbers have been rounded)
Market Total visits Total nights Total spend
USA 693,000 6,588,000 £1,197 million
France 267,000 2,272,000 £190 million
Germany 236,000 1,975,000 £171 million
Netherlands 212,000 1,268,000 £135 million
Spain 190,000 1,123,000 £111 million
Canada 142,000 1,663,000 £176 million
Ireland 137,000 462,000 £49 million
Norway 107,000 518,000 £75 million
Italy 105,000 744,000 £68 million
Poland 92,000 585,000 £23 million