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Visit Scotland | Alba

Insights on a global scale

Scotland’s tourism economy attracts visitors from across the globe. Think of both well-established international markets to newer emerging demographics. Those who enjoy our world-class attractions and experiences make a huge contribution to the health of our industry. So, it’s vital we have a clear understanding of them.

Check out our insights on international tourism to Scotland. We also invite you to explore info on individual markets, such as Australia, China, France, Germany and the USA.

International visitors to Scotland