Why people choose Scotland
Universal appeal
From the richness of our landscape to the flair of the cities and all the warmth and spirited experiences found in-between – even a day spent in Scotland offers numerous reasons that justify it as a consistently excellent destination choice.
It’s not hard to guess why people are so attracted to our country, but there’s definitely value to be gained from delving into the facts surrounding this decision. We’ve produced a variety of reports that’ll give you a clear idea of the perceptions of Scotland and why people choose to visit us.
In recent times, the COVID-19 pandemic has left us with a significant impact on our mental health. In this section we will also examine the long-established relationship between tourism and wellbeing and Scotland’s role as an emotional destination.
Tourism as an emotional benefit
Published May 2021
The emotional benefits of tourism and the role of travel in the pandemic recovery
Unique Scotland: Promoting the benefits of holidaying in Scotland
Published October 2019
Motivations to visit - extract from Scotland Visitor Survey 2015 and 2016
Published April 2017