Why people choose Scotland

From the richness of our landscape to the flair of the cities and all the warmth and spirited experiences found in-between – even a day spent in Scotland offers numerous reasons that justify it as a consistently excellent destination choice.

It’s not hard to guess why people are so attracted to our country, but there’s definitely value to be gained from delving into the facts surrounding this decision. We’ve produced a variety of reports that’ll give you a clear idea of the perceptions of Scotland and why people choose to visit us. 

In recent times, the Coronavirus (COVID-19) pandemic has left us with a significant impact on our mental health. In this section we will also examine the long-established relationship between tourism and wellbeing and Scotland’s role as an emotional destination.