We are dedicated to protect our planet for future generations. This means keeping tourism both sustainable and responsible. Read more about our commitment in our Destination Net Zero climate action plan.Read our climate action plan
Insights into the visitor economy
We are gathering intelligence and insight into visitor behaviours, and their views on the impact of tourism. This will help to inform our strategic decision making and business planning.
Our research supports wider work underway with local communities. This will help visitors enjoy Scotland responsibly.
You can find further information on this work by reading our responsible visitor guide for businesses.Browse our responsible visitor guide
In this section, you can find research undertaken with our communities and visitors in Scotland. It explores people's attitudes towards:
tackling climate change
travelling more sustainably
adopting sustainable behaviours whilst on holiday
the perceived role of tourism and the impact of tourism on local communities