2. Orkney Islands Visitor Survey 2019
The main aim of Islands Visitor Survey 2019 was to gather views on a wide range of topics relating to the visitor profile and experience. Orkney Islands Council, Shetland Islands Council, and VisitScotland commissioned the survey.
Information was gathered to estimate the volume and value of visitors to each island at a robust level. This was due to the "defined" entry / exit points for each island.
Progressive Partnership Limited carried out the research between January and December 2019. 4,621 calibration interviews were conducted and 1,187 completed online surveys were received.