2. Orkney Islands Visitor Survey 2019
The Islands Visitor Survey 2019 was commissioned by Orkney Islands Council, Shetland Islands Council and VisitScotland. The main aim of the survey was to gather views on a wide range of topics relating to the visitor profile and experience. In addition, due to the "defined" entry/exit points for each island, information was gathered to estimate the volume and value of visitors to each island at a robust level.
The research was carried out between January and December 2019 by Progressive Partnership Limited. 4,621 calibration interviews were conducted and 1,187 completed online surveys received.
Key highlights include: