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Visit Scotland | Alba
VisitScotland/Kenny Lam

Scotland The Perfect Stage

We are working to make Scotland the Perfect Stage for events.

With partners, our aim is to raise Scotland's reputation as a world leading events destination. Events provide a vital means to generate and distribute additional positive economic, social and cultural impacts across the country throughout the year. Economically they support thousands of jobs, both directly within the events industry itself as well as wider sectors including hospitality and tourism.

We support and help develop a strong and dynamic events industry for Scotland.

We do this by:

  • attracting, bidding for, and securing major sporting, cultural and business events for Scotland
  • helping to develop a diverse portfolio of events
  • providing funding opportunities, guidance, access to resources and insight, along with other support.

There are three teams within our Directorate: EventScotland, Development – Events Industry and Business Events.

Visit our team page for more information on the events directorate.

Scotland The Perfect Stage

Scotland The Perfect Stage is Scotland’s National Events Strategy. We work with Scottish Government, local authorities, the wider VisitScotland organisation and the Scottish events sector to help deliver this strategy. 

The strategy provides strategic focus for all those involved in planning and delivering in Scotland. The strategy is currently undergoing a refresh.

Visit our strategy page for more information on Scotland The Perfect Stage.

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