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Visit Scotland | Alba

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VisitScotland/Kenny Lam


We are working to make Scotland the Perfect Stage for events.

With partners, our aim is to raise Scotland's reputation as a world leading events destination. Events have positive economic, social, and cultural impacts across the country throughout the year. Economically, they support thousands of jobs. This is both directly within the events industry itself, as well as wider sectors including hospitality and tourism.

We support and help develop a strong and dynamic events industry for Scotland by:

  • attracting, bidding for, and securing major sporting, cultural and business events for Scotland

  • helping to develop a diverse portfolio of events

  • providing funding opportunities, guidance, access to resources and insight, along with other support

Help to boost your event