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Visit Scotland | Alba
VisitScotland and Luigi Di Pasquale

Get your web listing

Boost your bookings

Our consumer website,, helps visitors find the information they need to plan and book their trip to Scotland. The website promotes the key strengths, attractions, and experiences of every region of Scotland. A business web listing on our website can help you maximise bookings. It not only connects visitors with experiences, but it also connects them with tourism businesses.

Business web listings are available for a range of businesses. Think of accommodation providers, attractions, retailers, activity providers, and tour-based businesses.

See how your business can get a free web listing.

We want to ensure Scotland can compete on the world stage. Doing so, we tailor our content by market and translate it for our international audiences.

We’ve done extensive research and testing into user behaviour. As a result, we enhanced our website's user experience. It’s now easier to find the information visitors need to plan and book their trip to Scotland.

Read more on the redevelopment. business web listing benefits

  • It's free!

    Whether you're an accommodation, attraction, retailer, activity, or tour, it's free to create a listing.

  • Generate referrals

    Get referrals from visitors directly to you through your contact details, email address, and website link.

  • Promote your QA award

    Are you part of our Quality Assurance Scheme? On average, these businesses are almost three times more likely to receive referrals from

  • Bookings

    Accommodation businesses with a web listing can choose to receive bookings through our channels. These can either be done online or through our iCentre network across Scotland.

    To receive bookings online, you need to be working with a web booking engine that is integrated with our website.

    Find out more about the web booking engines we work with.

  • Expert help on hand

    Our team of customer service advisors can help you to get everything set up. They will also be able to put you in touch with your local industry relationship manager, who can offer their tourism expertise.

How to get your free business web listing

If you're a tour operator

We have a dedicated system for tour operators who provide tours of Scotland

  1. 1

    Register with our tour management system

    Designed with help from Scottish tour providers, we have a dedicated system that allows you to create multiple tours. You can add special features to these, such as destinations, starting points and transport types.

    Register for our tours system
  2. 2

    Enter your company details

    Once you're registered, you can log in to create an account and submit your company information. This information then goes to our customer services team who will approve you as a new tour operator in the system.

    We'll send you an email notification once we've approved your company profile.

  3. 3

    Start creating your tours

    Once your company / operator profile has been approved, you can create and publish your tours. If you need help, please email and our team will be happy to assist.

    Please only publish tours of Scotland.

  4. 4

    Update your listing

    You can update your tours at any time via your Tours Management System.

    Find out more in tour management system guide.

For all other businesses

Accommodation, attractions, retail, and other tourism businesses

  1. 1

    Check that your business is eligible

    From places to stay, to things to see and do, we welcome applications from all types of tourism businesses. If your business operates in Scotland for the benefit of visitors to Scotland, you qualify for a free business web listing.

    • accommodation providers
    • visitor attractions, activities, or experiences
    • places to eat and drink
    • transport providers
    • local retail establishments

    All requests will be reviewed individually. We reserve the right to refuse any applications based on the web listing criteria.

    Web listing criteria and terms & conditions

    Published September 2023

    Please read these criteria and terms & conditions before applying for a business web listing on

  2. 2

    Fill in our online form

    Before you start, you'll need:

    • an image
    • a short teaser description and a main, more detailed, description
    • company information
    • contact details
    Register for a free web listing
  3. 3

    Complete your business web listing

    Once you've been approved, we'll send you a login for our extranet. There, you can manage your listings and add extra information, such as additional images, your room prices, and opening times.

  4. 4

    Update your listing

    Once your web listing is live, you can update it yourself at any time in our extranet.

    Find out more in our extranet user guide.

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