Scotland’s most northerly islands
Closer to Norway than Scotland, the Shetland Isles have their own cultural heritage that captivates. With an abundance of wildlife amongst the rocky crags and heather clad hills, Shetland is awe-inspiring.
Find out more about the region’s tourism industry with this comprehensive selection of research and insights we’ve put together for you.
Shetland Islands Visitor Survey 2019
Published May 2020
Shetland Islands Visitor Survey 2019 - executive summary
Published May 2020
Fast facts for 2019
80 thousand
visits
£35.8m
spend
54%
first time visitors
*figures taken from Shetland Islands Visitor Survey 2019
Notes on the interpretation of Islands Visitor Survey 2019
Published May 2020
Shetland Islands Visitor Survey 2017
Published March 2018
Shetland Islands Visitor Survey 2017 - executive summary
Published March 2018
Notes on interpretation of Island Visitor Survey 2017
Published March 2018
Scotland Visitor Survey 2015 and 2016 - Shetland summary
Published April 2017