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Visit Scotland | Alba

Scotland’s most northerly islands

Closer to Norway than Scotland, the Shetland Isles have their own cultural heritage that captivates. With an abundance of wildlife amongst the rocky crags and heather clad hills, Shetland is awe-inspiring. 

Find out more about the region’s tourism industry with this comprehensive selection of research and insights we’ve put together for you.

Shetland Islands Visitor Survey 2019

Published May 2020

Shetland Islands Visitor Survey 2019 - executive summary

Published May 2020

Fast facts for 2019

80 thousand

visits

£35.8m

spend

54%

first time visitors

*figures taken from Shetland Islands Visitor Survey 2019

Notes on the interpretation of Islands Visitor Survey 2019

Published May 2020

Shetland Islands Visitor Survey 2017

Published March 2018

Shetland Islands Visitor Survey 2017 - executive summary

Published March 2018

Notes on interpretation of Island Visitor Survey 2017

Published March 2018

Scotland Visitor Survey 2015 and 2016 - Shetland summary

Published April 2017

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