The National Events Strategy

Scotland's national events strategy is currently being reviewed and updated. This will extend its term to the end of 2035. A public consultation was launched between March and June 2023.

This provided everyone with a role in Scotland’s world-class event industry with the chance to shape the sector’s updated strategy.

Wavehill was the appointed independent research agency. They are now analysing the information received from the online and offline public consultation.

Read our national events strategy review update.

Find out more about the strategy consultation on gov.scot.

The existing strategy was first published in 2008 and last reviewed and updated to cover the period 2015 to 2025. It was in response to Scotland’s increasing potential to be a global leader in the events industry.

Its vision is that Scotland is recognised nationally and internationally as the perfect stage for events.

It looks to use and develop Scotland’s assets to deliver a portfolio of events that provide world leading authentic experiences. This applies to both Scotland’s residents and visitors.

Celebrating 15 Years

Since its inception in 2003, our EventScotland team has helped bring some of the world’s biggest event properties to the country. These included The 2014 Ryder Cup, XX Commonwealth Games, and the 2014 MTV Europe Music Awards. But also the 2018 European Championships, and The 2019 Solheim Cup.