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Scotland, The Perfect Stage

Our events directorate bid for, invest in and support events in Scotland.

We work with partners to grow the Scottish events industry. Together, we develop our assets that are the cornerstone of our national strategy Scotland, The Perfect Stage.

The National Events Strategy

Entitled "Scotland, The Perfect Stage", the national events strategy was produced following an extensive consultation involving the Scottish Government, VisitScotland, the Scottish Tourism Alliance and over 100 active participants from the public, private and third sectors.

The aim of the strategy is to engage, guide and support those involved in all aspects of planning, securing, supporting and delivering events within Scotland’s diverse portfolio, from events of international significance to those which help to support local communities in the country’s most remote locations.

The existing strategy, available to download on this same page, is currently being reviewed and updated. This will extend its terms to the end of 2035. A public consultation is currently underway and open to anyone. This includes both those within and from outside Scotland with a connection to events in either a personal or professional capacity.

Visit the Scottish Government website to take part in the consulation.

Scotland, The Perfect Stage strategy

Published September 2015

The strategy and vision for the development of Scotland's events industry over the next decade.

Reflections on 2022

At the end of 2022, we caught up with some industry colleagues, members of Scotland's Event Industry Advisory Group and our Director, Paul Bush OBE. We considered the year's challenges and opportunities in our content series entitled #EventReflections2022.

Paul Bush OBE, Director of Events, VisitScotland: Reflections on 2022

Useful links

Celebrating 15 Years

Since its inception in 2003, our EventScotland team has helped bring some of the world’s biggest event properties to the country. These included The 2014 Ryder Cup, XX Commonwealth Games, and the 2014 MTV Europe Music Awards. But also the 2018 European Championships, and The 2019 Solheim Cup.

...take a look at some of the highlights