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Visit Scotland | Alba

Perfect Stage for events

Our events directorate bid for, invest in and support events. We work with partners to grow the Scottish events industry by developing our assets that are the cornerstone of our national strategy Scotland – The Perfect Stage.

Our portfolio of culture, sporting and business events continues to deliver positive benefits economically and socially for Scotland. 

There are three teams within the Directorate: 

  • EventScotland - helps develop sport and culture events and brings other world-class events to Scotland, which visitors across the globe come to experience. 
  • Developing the Industry - manage VisitScotland Expo, Scottish Thistle Awards, National Events Conference (biennial), Seminar Programme, Themed Years and the Growth Fund. 
  • Business Events - attract corporate meetings, incentive groups, conventions and exhibitions into Scotland from around the world.