About the National Events Conference
The conference is organised by VisitScotland, in partnership with industry. It aligned with Scotland’s National Event Strategy: Scotland the Perfect Stage 2024 – 2035, and our organisation’s strategic priorities.
It provided a vital industry platform for learning, collaboration, and innovation and includes speakers from across the events industry. It's held for all those working to create, deliver, and support Scotland’s cultural and sporting events.
The events and festivals sector is a significant contributor to the Scottish economy. Events enhance Scotland's international profile and bring wide-ranging social, wellbeing, and cultural benefits. They also unite and engage our diverse communities.
The conference highlighted the sector's importance and the valuable contribution that it makes. It also provided a valuable forum for discussion around the opportunities and challenges that the sector faces.
Visit the National Events Conference 2026 website
