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The Event Industry Advisory Group (EIAG) works to support and represent the event sector as it emerges, and seeks to secure a sustainable recovery from the coronavirus (COVID-19) pandemic and faces up to key industry challenges such as the increased cost of doing business.

The group comprises a core membership of senior industry professionals drawn from across the event sector and provides a vital forum for consultation and discussion, directly informing and shaping government policy.

Businesses and individuals wishing to contact the Group can do so by emailing

EIAG was originally established in June 2020 to represent the events and festivals sector amid the devastating impact of the coronavirus (COVID-19) pandemic to provide a co-ordinated voice during the national response and recovery planning. Summary notes from each EIAG meeting held during this time are archived on this page.

EIAG meeting summary notes

There have also been a number of different short life working groups that have been set up within EIAG to consider specific areas of work. These have made recommendations around funding, event stimulus, sector employment and skills gaps, and standard industry classification codes.

VisitScotland supported the health and wellbeing working group to commission a research project to understand how events contribute to Scotland’s wellbeing and identify measures for wellbeing impacts. The research, delivered by Wavehill social and economic research, comprised a review of existing research and evidence and was produced in consultation with representatives from across the event sector.

Read The Contribution of Events to Scotland’s Wellbeing for the key findings from the project on the Research and Insights section of this website.

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