Skip to main content
Visit Scotland | Alba

A welcome for all

With such a diverse offering as a destination, Scotland’s a natural choice for an equally varied range of visitors. We’re lucky enough to welcome a wide range of demographics that offer us a rich source of information.

In this section of our site you’ll find insights and information on certain different types of visitors to Scotland, designed to give you insight, understanding and hopefully some inspiration for next steps in whatever your agenda might be.

The Role of Wellness in the Visitor Experience

Published: May 2019

Luxury Travel

Published: March 2019

Millennial Travellers - Food for Thought Paper

Published: January 2017

LGBT Topic Paper

Published: July 2014

Additional information on types of visitors