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Visit Scotland | Alba
VisitScotland / Airborne Lens

Visitor interests and activities

From food and drink to golf

Scotland might not be a large country in terms of square mileage but it certainly makes up for it in terms of the wide variety of things to see and do when here. We’ve organised the information and analysis that we’ve gathered into key topics for you to explore.

Scotland Visitor Survey 2023

In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. Information on the background, methodology, and key highlights are available on our main visitor survey page.

 Browse the Scotland Visitor Survey 2023.

The following PDFs contain analyses on what types of attractions our visitors went to, activities undertaken, and events attended.

Scotland Visitor Survey 2023 - summary attractions, activities and events

Published September 2024

Scotland Visitor Survey 2023 - attractions, activities and events analysis

Published September 2024

Scotland Visitor Survey 2023 - attraction deep dives

Published September 2024