

Visitor interests and activities
From ancestry to golf
Scotland might not be a large country in terms of square mileage but it certainly makes up for it in terms of the wide variety of things to see and do when here. We’ve organised the information and analysis that we’ve gathered into key topics for you to explore.
In this section:
Coastal tourism
Find useful insights on visits to coastal and seaside locations in Scotland. Learn more about the benefits that being near water can have on our wellbeing and mental health.
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Culture and heritage
Find useful insights on heritage and cultural activities undertaken by visitors
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Film, TV and Literature
Find useful insights on film, TV and literature tourism in relation to visitors to Scotland.
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Food and drink
Find useful insights on the role of food and drink in the visitor experience
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Outdoor activities
Find useful insights on the outdoor activities visitors enjoy when here in Scotland
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Wildlife and nature
Find useful insights on our visitors who come to see our wonderful nature and wildlife
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