What's new
Our latest research on tourism
Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Our latest research and insights
Domestic sentiment tracker
Read the latest Domestic Sentiment Tracker Scotland summary.
Published: August 2026
Travel trends for Scotland
Discover the emerging and enduring travel trends in 2026.
Published: January 2026
Film and TV
Discover the Outlander effect on tourism
Published: October 2025
International tourism performance
Read the 2024 statistics on Scotland’s international visitors.
Published: August 2025
Islands survey
Read the updated islands survey about Orkney.
Read the updated islands survey about Shetland.
Published: June 2025
Scotland residents’ views on the role of tourism
Discover how Scotland residents feel about the Scottish tourism industry.
Published: June 2025
Additional research resources
Browse the latest research releases from VisitBritain
visitbritian.orgIncludes high level snapshot of inbound and domestic tourism in Britain, UK's image overseas, and VISA card spending…
Scottish Household Survey: Tourism Sentiment, 2025
gov.scotThe Scottish Household Survey (SHS) is an annual survey of the general population in Scotland.
