What's new
Our latest research on tourism
Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Our latest research and insights
View our latest published research releases in more detail.
Visitor Survey
Read the highlights from the Scotland Visitor Survey 2023
Published: April 2024
Why people choose Scotland
Read key motivations for choosing Scotland from the Scotland Visitor Survey 2023
Published: April 2024
Types of visitor
Explore insights on visitor profile from the Scotland Visitor Survey 2023
Published: April 2024
Domestic overnight tourism
Read the Great Britain Tourism Survey Quarter 4 and full year 2023 report.
Published: April 2024
Motorhomes, caravans, and camping
Read our motorhomes, caravans, and camping research.
Published: March 2024
Domestic day visits
Read about the Great Britain Day Visits Survey Quarter 4 2023 report.
Published: March 2024
Visitor attractions
Explore figures on Scotland's top 10 visitor attractions of 2023.
Published: March 2024
Domestic sentiment tracker
Read the latest Domestic Sentiment Tracker Scotland Level Summary Jan - June 2024.
Published: February 2024
