Tourism in Scotland
Official statistics on tourism in Scotland are collated from a range of different studies. These include:
- The Great Britain Tourism Survey (GBTS). This measures the volume and value of domestic overnight tourism trips taken by residents of Great Britain. The survey is jointly sponsored by VisitEngland, VisitScotland and Visit Wales.
- The Great Britain Day Visits Survey (GBDVS). This measures the volume and value of domestic day visits taken by residents in Great Britain. The survey is jointly sponsored by VisitEngland, VisitScotland and Visit Wales.
- The International Passenger Survey (IPS). This provides information on the numbers and types of visits made by people travelling to and from the UK. It is delivered by the Office for National Statistics (ONS).
In addition to the official statistics, we also undertake significant research projects. These include the Scotland Visitor Survey and the domestic sentiment tracker.
We have pulled together all the relevant statistics on tourism in Scotland in one fact sheet. Due to the changes in the official statistics during the COVID-19 pandemic, a review on how we do this going forward is underway. An update on the changes to the methodologies for each study is available within the relevant report sections above.