What's new
Our latest research on tourism
Our latest statistics page is your one-stop-shop to navigate to the latest research releases within the Research and Insights section. We invite you to explore insights on tourism in Scotland from a range of different studies.
Our latest research and insights
Accommodation in Scotland
Read the 2024 Scottish Accommodation Occupancy Survey final report.
Published: April 2025
Domestic overnight tourism
Read the domestic tourism overnight trips update for 2024.
Published: April 2025
Consumer trends for Scotland
Discover key consumer trends for Scotland and the tourism industry.
Published: January 2025
Domestic sentiment tracker
Published: November 2024
Responsible tourism
Find insight on visitor attitudes on responsible tourism from the Scotland Visitor Survey 2023.
Published: October 2024
Additional research resources
Inbound visits and spend to Britain quarter two 2024
visitbritian.orgReview inbound statistics for quarter two 2024. Published October 2024.
Inbound visits to Britain with a health condition or impairment
visitbritain.orgReview travel statistics among inbound visitors. Published September 2024.
Card spending insights in Britain from VISA
visitbritain.orgBrowse insights on card spending behaviour by inbound visitors to Britain. Published August 2024.
Influence of film and TV on travel to UK
visitbritain.orgExplore screen tourism research. Published July 2024.
