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Visit Scotland | Alba

Working with the Travel Trade

We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.

We have a dedicated traveltrade website.  You can sign up for a listing free of charge; simply contact the travel trade team.

The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.

Scotland Reconnect 2021

Given ongoing constraints on travel, VisitScotland will deliver the Scotland Reconnect 2021 digital event in place of the VisitScotland Expo live workshop event which would normally have been an annual feature of the business development calendar for tourism in Scotland.

We anticipate around 7,500 business meetings to take place over the three day event, which will take place online during 27 – 29 April 2021.

Recognising the need for Scotland’s tourism businesses to maintain contact throughout Covid-time with travel intermediaries around the globe, VisitScotland has organised the Scotland Reconnect 2021 event, following a highly successful inaugural digital event last November. Last year’s event saw 264 buyers from 23 countries meet with 240 Scottish tourism businesses, operators and destination organisations.

VisitScotland’s Scotland Reconnect 2021 digital trade workshop event opens for registrations on Monday 8 March at 11am. A registration link will be added then and there is no cost to attend.

VisitScotland encourages Scottish businesses to attend who are registered on the VisitScotland trade site or have previously attended VisitScotland Expo or Scotland Reconnect 2020.

Tourism industry delegates will get the chance to engage with travel trade representing key overseas markets for Scotland during 1-2-1 meetings, as well as round table discussions on the latest issues affecting world travel and tourism.

Additional upcoming events - register your interest

Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business. 

There are a variety of events to choose from which we will update regularly. 

  • ITB Berlin NOW

    Online, 9-12 March 2021  

    Target audience:     

    Normally focussing on both trade and consumer, this virtual event is for travel trade only. German language skills are appreciated, but not essential. 

    This event is open to any travel trade ready business. VisitScotland encourages Scottish businesses to attend who are registered on the VisitScotland trade site, have attended ITB Berlin in previous years, or have attended VisitScotland Expo or Scotland Reconnect 2020. For those looking to develop and engage with the German market as part of their recovery we would recommend attendance to help develop contacts and gain insights into the market.  

    VisitScotland will be offering a market and event preparation workshop for attending businesses, scheduled for 25 February.  

    Event description: 

    ITB Berlin is the World’s Leading Travel Trade Show, a must-attend event for every international expert in the tourism industry. In previous years, this was where companies and organisations, as well as top decision-makers, experts, buyers and young professionals from every touristic area met in person: hotels, tourism organisations, tour operators, travel agencies, transport companies, booking portals etc.  

    Even in its new virtual format, ITB Berlin NOW, the show gives Scottish businesses an excellent opportunity to expand their market reach and engage new potential clients in the international markets through video meetings.  

    ITB Berlin 2020 had to be cancelled due to the Covid-19 outbreak, but the year before, 9,000 key decision makers with direct purchasing power attended the event and 600 qualified top Buyers’ Club members. 

    Typically, out of 160,000 visitors in attendance overall, 10,000 trade visitors would be in a buying mind-set and may be looking for what you offer. 

    Cost:  €300

    For more information on the event, including how to register, please see ITB Berlin NOW in our virtual events and training calendar.  

  • AdventureELEVATE Europe Virtual 2021

    Online, 24-25 March 2021

    The Adventure Travel Trade Association (ATTA) will bring together the adventure travel industry in Europe at its first-ever AdventureELEVATE Europe event to be held virtually. The event is an opportunity to come together to learn, network, and grow as more regional opportunities and connections become vital to long term tourism sustainability.

    Virtual AdventureELEVATE Europe will focus on moving the industry forward with regenerative tourism as a priority. This event is suitable for Scottish businesses who are interested in networking with travel industry professionals directly working in adventure tourism or those looking to expand their knowledge of and services to include adventure, outdoor, and sustainable travel practices.

    Cost: VisitScotland has agreed the reduced rate of $69. The regular price for non-members to attend the 2-day event will be $99, please sign up directly using the following link: 

    Attendees of AdventureELEVATE have an opportunity to:

    • Partake in inspirational keynotes sessions and solutions for pressing topics that look to the future
    • Meet international tour operators from Europe, Americas, Australia, and Asia as well as media specializing in the niche of adventure and outdoor
    • Experience virtual adventures offered from unique destinations featuring adventure product
    • Networking opportunities include; 1:1 direct video calls, chats, networking sessions or meet with partners at your virtual booths