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Visit Scotland | Alba

Working with the Travel Trade

We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.

We have a dedicated traveltrade website.  You can sign up for a listing free of charge; simply contact the travel trade team.

The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.

Upcoming events - register your interest

Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business. 

There are a variety of events to choose from which we will update regularly. 

  • Private Luxury Global 2021

    28 November – 1 December  2021 (global exhibitors / global buyers)

    Location: Hotel Riviera Maya, Mexico

    Created to cater to new market demands and changing business strategies, Private Luxury Global gives you the unique opportunity to meet with hand-selected, high-end buyers who are genuinely interested in your luxury product, and who have real business for you. This is a sector that is likely to be amongst the first to return following COVID-19 pandemic. 

    This event consists of a full morning of targeted meetings with luxury buyers, followed by an afternoon of networking. 50% of buyers are from the Americas and all buyers will be looking for product that offers their client an opportunity to create ‘unforgettable experiences’ while on holiday in Scotland.

    Cost: we've agreed the reduced rates of £5,200 to attend this event in Mexico and £3,250 if it is a virtual event. Please contact Georgia Hayden at

  • ITB Berlin 2022

    9 – 13 March 2022


    Join the VisitBritain Stand at ITB Berlin – the world's largest travel trade fair – and an effective platform to meet with a comprehensive range of global businesses and engage with consumers.

    Taking place on 9 – 13 March, ITB Berlin 2022 will offer the chance to meet in-person and we will provide exposure to German buyers with our digital directory.

    Cost: VisitBritain Co-Exhibitor package £1,000.

    Register now on the VisitBritain website.  

  • ExploreGB Virtual

    21 – 24 March 2022


    Take part in our flagship leisure trade event which will virtually host over 350 key international hand-picked buyers.

    Taking place on 21 – 24 March, all attendees will have access to three full and flexible days of self-selected virtual appointments on 22 – 24 March, a wealth of digital and downloadable resources and the opportunity to create bespoke exhibitors' resource booths.

    It also features a dedicated day (on 21 March) for you to meet one-to-one and access support from our in-market representatives, PR and Business Support teams.

    Cost: the event is free for all those eligible to attend.

    Find out more and submit your application on the VisitBritain website.  

  • Discover Scotland: Reconnect 2022

    5 – 7 April 2022 (virtual) 


    Building on the success of Scotland Reconnect 2020 and 2021, Discover Scotland: Reconnect 2022, to be held on 5 – 7 April 2022, is a three-day virtual event providing an ideal platform to explore new business opportunities and to connect and engage with travel trade buyers representing key overseas markets for Scotland, through a combination of pre-scheduled and ad-hoc appointments. 

    Discover Scotland: Reconnect 2022 will also support VisitScotland’s commitment to make the country a leading destination for responsible tourism by showcasing new and existing sustainable tourism products. 

    In addition to the virtual event, we will be running a series of showcases in May and September 2022, to be known as Discover Scotland: Live Showcase. These will provide live networking for attendees of our virtual event and product familiarisation for buyers with a strong focus on responsible tourism development. More to follow on this in early 2022.

    Registration for the virtual event is now open. There is no registration fee to attend Discover Scotland: Reconnect 2022, though participants will require to demonstrate that they are trade-ready.

    If you have any queries, please visit Discover Scotland 2022: Reconnect.