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Visit Scotland | Alba

Working with the Travel Trade

We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.

We have a website dedicated to travel trade. You can sign up to this, free of charge, via our traveltrade website.

The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.

VisitScotland Expo

VisitScotland Expo is Scotland’s flagship annual event for the travel trade and the only travel trade fair in the UK that exclusively promotes Scotland.

Expo offers the perfect opportunity for Scottish-based businesses to showcase their products and services to potential buyers from the UK and around the globe. 

We welcome buyers from all sectors, from coach tour operators and group travel organisers to tourism product wholesalers, specialist and independent tour operators and travel media.

For more information, or to register, visit

Exhibitors at VisitScotland Expo explain why they attend the show

VisitScotland Expo is our showcase event of the year. It's our big travel trade and networking event, and it's been on the go since 1980.

Exhibiting as part of a group at Expo is ideal. It allows some of our smaller attractions to come along and get themselves in front of some of the major buyers. For example, the Segway Centre dipped their toe in last year, they got a great response, and they've come back again this year.

"There's no other show in Scotland that offers me the opportunity to speak to the international travel trade from large-scale group travel organisers to international travel journalists at the same time and in the same way."

"It's a really good show, we look forward to it every year, and we always come away with a good buzz about it at the end."

"We've got clients that have been with us for nearly 20 years that we've met at the show, and their business has just grown year on year. We've got one customer that started off spending £1,000 with us; they're now spending 5 or 6 figures with us, and the relationship we've got with them is absolutely fantastic."

"Exhibiting is definitely worthwhile, especially now we've got the smaller shell, ideal for the smaller businesses like ourselves. Yesterday was very, very busy - appointments all morning and afternoon. it's a great opportunity to meet people from all over the world, make more international contacts, and propell ourselves into the wider world."

"Different people from lots of different places coming to the stand that we wouldn't necessarily have gone to ourselves, and yeah, I think overall it's been a really good show."

"It's opened the door to tourism in a way that we haven't had it opened before.

We've got clients that have been with us for nearly 20 years that we've met at the show, and their business has just grown year on year.

Exhibitor, VisitScotland Expo 2017

Upcoming events - register your interest

Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business. 

There are a variety of events to choose from which we will update regularly. Please register any general interest at this stage with your local Industry Relationship Manager.  Further details of 2020 events will be added in due couse.


North America Business Development Mission

The North American Business Development mission provides Scottish Businesses an excellent opportunity to expand their market reach in both Canada and the USA.  This mission will focus on buyers located on the east coast and is suitable for businesses who are interested in working with the North American Travel Trade, as well as those wishing to renew their focus within this market.

You’ll have the opportunity to engage with Tour Operators and Travel Agents both of which are key in the holiday planning and booking cycle.

Unique experiences are particularly sought after from our North American buyers as are those taking part on a Business Development Mission for the first time.

China Business Development Mission

Scotland welcomed the first direct service between Beijing and Edinburgh by Hainan Airlines in June 2018, representing a gear change for Chinese tourism to Scotland. With the China BDM, this is a fantastic opportunity to experience face to face meetings with key buyers to engage new potential clients in major Chinese outbound cities.

European Business Development Mission

The European Business Development mission gives Scottish businesses an excellent opportunity to expand their market reach and through face to face meetings, engage new potential clients in key European markets. This is a cost-effective way to showcase your offering, grow your brand and gain greater visibility for your company.


Madrid, 22 - 26 January 2020

Fitur, the world's second largest travel show, excels on the international stage as platform for businesses to develop new markets and identify and attract new partners and distributors. Businesses can meet large numbers of Spanish consumers alonsgide buyers representing the Spanish, Latin American and Portuguese markets.

World Travel Market

ExCel London, 2-4 November 2020

Every year, World Travel Market London brings together the global travel trade under one roof to discuss business, innovations and trends in the travel industry.

The show gives Scottish businesses an opportunity to expand their market reach, meet industry professionals and conduct business deals with potential clients in the UK and International markets.