Working with the Travel Trade
We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.
The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.
Upcoming events - register your interest
Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business.
There are a variety of events to choose from which we will update regularly.
Wyred Once-in-a-Lifetime 2021
28 July 2021 Global Exhibitors / Global buyers
Organised by Private Luxury, The Once-in-a-Lifetime event is a virtual meeting of high quality properties and attractions open for business in 2021 and beyond and high-end product developers looking at creating “once in a lifetime” itineraries.
Luxury clients are high-end FIT individuals/ couples or small family groups looking for bespoke/ tailor made itineraries. Buyers do not tend to ‘feature’ or specialise in any one destination – where they sell depends entirely on where their client wants to go. This event gives you the opportunity to meet with a selection of high end pre-qualified luxury travel buyers across multiple markets predominantly from Europe (50%) and North America (23%) in a one-to-one appointment format.
Cost: VisitScotland has agreed the reduced rate of £800 for this Wyred event. The regular price for non-members to attend the event will be £950. please contact Georgia Hayden at GHayden@privateluxuryevents.com
Wyred TFest 2021
10 – 14 October 2021
Location - Atlantis, The Palm, Dubai
Wyred TFest brings together luxury exhibitors and luxury buyers from across the world for a three-day programme of 40 pre-arranged one-to-one meetings using Artificial Intelligence technology. This event also includes inspiring workshops and thought-provoking speakers.
Delegates will have a dedicated table (tables will be branded with Visit Scotland logo) and the opportunity to participate in additional free flow meetings. The programme also includes welcome receptions, afternoon programmes of group activities with buyers and exhibitors to build relationships and connections and evening gala dinners.
Cost: VisitScotland has agreed the reduced rates of £5,680 to attend this event in Dubai and £3,550 if it is a virtual event. Please contact Georgia Hayden at GHayden@privateluxuryevents.com
Wyred Amour 2021
19 – 23 October 2021 - Virtual
Wyred Amour is a virtual luxury B2B workshop designed for businesses in the global romance travel industry and consists of 40 personalised one-to-one meetings with romance travel buyers, wedding planners and honeymoon organisers.
This event gives you the opportunity to meet with a selection of high-end and pre-qualified romance buyers (50% Destination Wedding Planners and 50% Romance Travel Buyers) across multiple markets predominantly from Europe (50%), Americas (30%), Asia (10%) and Middle East (10%)
Cost: VisitScotland has negotiated the reduced rate of £3,250. Please contact Georgia Hayden at GHayden@privateluxuryevents.com
Private Luxury Global 2021
28 November – 1 December 2021 Global exhibitors / Global buyers
Location - Hotel Riviera Maya, Mexico
Created to cater to new market demands and changing business strategies, Private Luxury Global gives you the unique opportunity to meet with hand-selected, high-end buyers who are genuinely interested in your luxury product, and who have real business for you. This is a sector that is likely to be amongst the first to return following COVID-19 pandemic.
This event consists of a full morning of targeted meetings with luxury buyers, followed by an afternoon of networking. 50% of buyers are from the Americas and all buyers will be looking for product that offers their client an opportunity to create ‘unforgettable experiences’ while on holiday in Scotland.
Cost: VisitScotland has agreed the reduced rates of £5,200 to attend this event in Mexico and £3,250 if it is a virtual event. Please contact Georgia Hayden at GHayden@privateluxuryevents.com