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Visit Scotland | Alba

Working with the Travel Trade

We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.

We have a dedicated traveltrade website.  You can sign up for a listing free of charge; simply contact the travel trade team.

The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.

Upcoming events - register your interest

Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business. 

There are a variety of events to choose from which we will update regularly. 

  • Wyred TFest 2021

    10 – 14 October 2021

    Location - Atlantis, The Palm, Dubai

    Wyred TFest brings together luxury exhibitors and luxury buyers from across the world for a three-day programme of 40 pre-arranged one-to-one meetings using Artificial Intelligence technology. This event also includes inspiring workshops and thought-provoking speakers.

    Delegates will have a dedicated table (tables will be branded with Visit Scotland logo) and the opportunity to participate in additional free flow meetings. The programme also includes welcome receptions, afternoon programmes of group activities with buyers and exhibitors to build relationships and connections and evening gala dinners.

    Cost: VisitScotland has agreed the reduced rates of £5,680 to attend this event in Dubai and £3,550 if it is a virtual event. Please contact Georgia Hayden at GHayden@privateluxuryevents.com

  • Wyred Amour 2021

    19 – 23 October 2021  - Virtual  

    Wyred Amour is a virtual luxury B2B workshop designed for businesses in the global romance travel industry and consists of 40 personalised one-to-one meetings with romance travel buyers, wedding planners and honeymoon organisers.

    This event gives you the opportunity to meet with a selection of high-end and pre-qualified romance buyers (50% Destination Wedding Planners and 50% Romance Travel Buyers) across multiple markets predominantly from Europe (50%), Americas (30%), Asia (10%) and Middle East (10%)

    Cost: VisitScotland has negotiated the reduced rate of £3,250. Please contact Georgia Hayden at GHayden@privateluxuryevents.com

  • Private Luxury Global 2021

    28 November – 1 December  2021 Global exhibitors / Global buyers

    Location - Hotel Riviera Maya, Mexico

    Created to cater to new market demands and changing business strategies, Private Luxury Global gives you the unique opportunity to meet with hand-selected, high-end buyers who are genuinely interested in your luxury product, and who have real business for you. This is a sector that is likely to be amongst the first to return following COVID-19 pandemic. 

    This event consists of a full morning of targeted meetings with luxury buyers, followed by an afternoon of networking. 50% of buyers are from the Americas and all buyers will be looking for product that offers their client an opportunity to create ‘unforgettable experiences’ while on holiday in Scotland.

    Cost: VisitScotland has agreed the reduced rates of £5,200 to attend this event in Mexico and £3,250 if it is a virtual event. Please contact Georgia Hayden at GHayden@privateluxuryevents.com