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Visit Scotland | Alba

Working with the Travel Trade

We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.

We have a website dedicated to travel trade. You can sign up to this, free of charge, via our traveltrade website.

The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.

VisitScotland Expo

VisitScotland Expo is Scotland’s flagship annual event for the travel trade and the only travel trade fair in the UK that exclusively promotes Scotland.

Expo offers the perfect opportunity for Scottish-based businesses to showcase their products and services to potential buyers from the UK and around the globe. 

We welcome buyers from all sectors, from coach tour operators and group travel organisers to tourism product wholesalers, specialist and independent tour operators and travel media.

For more information, or to register, visit

Due to a significant number of cancellations caused by Coronavirus it is with regret that VisitScotland has decided to cancel this year’s VisitScotland Expo 2020 that was due to take place on 1 and 2 April at P&J Live in Aberdeen.  Read the full statement.

Exhibitors at VisitScotland Expo explain why they attend the show

We've got clients that have been with us for nearly 20 years that we've met at the show, and their business has just grown year on year.

Exhibitor, VisitScotland Expo 2017

Upcoming events - register your interest

Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business. 

There are a variety of events to choose from which we will update regularly. Please register any general interest at this stage with your local Industry Relationship Manager.  Further details of 2020 events will be added in due course.

  • Virtual World Travel Market 2020

    Online, 9 - 11 November 2020

    Every year, World Travel Market brings together the global travel trade to discuss business, innovations and trends in the travel industry.

    For this year's virtual event UKInbound is hosting the official 'UK Pavilion' and Scottish businesses have the opportunity to participate on the pavilion as well as attending live session debates and forums from industry experts. 

    For more information on the event, see Virtual World Travel Market 2020 in our virtual events and training calendar.