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Visit Scotland | Alba

Working with the Travel Trade

We work closely with the travel trade – such as tour operators and travel agents – to provide them with the information and tools they need to create packages and encourage visitors to choose Scotland as a destination to visit.

We have a dedicated traveltrade website.  You can sign up for a listing free of charge; simply contact the travel trade team.

The travel trade provides essential intermediary channels that allow consumers to find inspiring Scotland products that meet their needs. We provide valuable platforms and routes to market for Scottish tourism businesses, which in turn drives the development of products and supports sustainable tourism growth.

Upcoming events - register your interest

Joining us at an event, exhibition or business development mission is a cost-effective method of reaching the people that you are targeting - either visitors, particular markets, or some of the major trade contacts. We make the arrangements, introduce you to the key people, then it’s up to you to do what you do best and sell your business. 

There are a variety of events to choose from which we will update regularly. 

  • Wryed Open 2021

    30 June 2021 Global Exhibitors / European and Global buyers 

    Organised by Private luxury, The Wyred Open virtual event will bring together luxury travel professionals from across Europe, Americas and Asia to connect through one-to-one meetings, interactive shared experiences, and inspiring content.

    You will have the opportunity to meet with a selection of high end pre-qualified luxury travel buyers as well as providing a fantastic insight into the luxury travel sector, a sector that is likely to be amongst the first to return following COVID-19 pandemic. Buyers are predominantly from European Markets (60%) and will be looking for product that offers their client an opportunity to create ‘unforgettable experiences’ while on holiday in Scotland.

    Cost: VisitScotland has agreed the reduced rate of £800 for each Wyred event. The regular price for non-members to attend the event will be £950. please contact Georgia Hayden at GHayden@privateluxuryevents.com

  • Wyred Once-in-a-Lifetime 2021

    28 July 2021 Global Exhibitors / Global buyers

    Organised by Private Luxury, The Once-in-a-Lifetime event is a virtual meeting of high quality properties and attractions open for business in 2021 and beyond and high-end product developers looking at creating “once in a lifetime” itineraries.

    Luxury clients are high-end FIT individuals/ couples or small family groups looking for bespoke/ tailor made itineraries. Buyers do not tend to ‘feature’ or specialise in any one destination – where they sell depends entirely on where their client wants to go.  This event gives you the opportunity to meet with a selection of high end pre-qualified luxury travel buyers across multiple markets predominantly from Europe (50%) and North America (23%) in a one-to-one appointment format.

    Cost: VisitScotland has agreed the reduced rate of £800 for each Wyred event. The regular price for non-members to attend the event will be £950. please contact Georgia Hayden at GHayden@privateluxuryevents.com