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Visit Scotland | Alba

Safeguarding Scotland’s assets

Scotland’s environment, society and culture are what sets us apart as a destination – they’re what makes a visit here so special. Our sustainability policy recognises that these assets are vital to Scottish tourism and sets out the measures we take to protect and enhance them for future generations to enjoy. 

We’re incredibly proud of what our country has to offer and aim to be known as a world-leader in sustainable tourism development. It’s our goal to reduce the environmental impact and maximise the economic and social benefits of our own operations. We build a better, more sustainable future for Scotland by taking direct action on issues we can help with and influencing the opinion and action of third parties such as strategic partners, businesses and visitors. 

We've listed the eight key objectives that we use to guide our vision, implemented through third parties and internally. For an up to date view of how we’re driving sustainability within the tourism industry, please read our annual sustainability report.

Key objectives

1. Minimise resource use and waste production
We encourage reduced resource use and waste production, both from our internal operations and those of tourism businesses operating in Scotland.

2. Reduce the impact of tourism transport
We focus on promoting the use of more environmentally friendly forms of transport (train, bus, ferry, cycling, walking) both to and within Scotland.

3. Protect and enhance Scotland’s natural and cultural heritage
We promote Scotland’s natural and cultural heritage to visitors and support organisations responsible for its protection and enhancement.

4. Enhance quality of life for Scottish communities
We support Scottish communities by promoting year-round tourism activity (including local accommodation, events, attractions and products) to visitors. We also advocate the local industry, stakeholders and communities working together to assist and promote growth in Scotland’s visitor economy to 2020 and beyond.

5. Make holidays in Scotland available for all
We help to improve the accessibility of tourism opportunities in Scotland, especially for disabled and economically disadvantaged persons.

6. Improve the quality of tourism jobs
We support initiatives to improve the quality of jobs both across the tourism sector and within our own organisation.

7. Promote the integration of sustainability in the tourism sector
We integrate sustainability into all our activities and influence improvements in the tourism sector across Scotland.

8. Support adaptation to climate change in the tourism sector
We take action to not only reduce our greenhouse gas emissions, but also to adapt to the unavoidable consequences of climate change. We also offer support for tourism businesses and destinations to do the same.