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Taste Our Best

Food and drink worth travelling for

Scotland is famed for its natural larder bringing visitors from around the world to experience what’s on offer. Our Taste Our Best Accreditation Scheme celebrates businesses who serve up quality food and drink using locally sourced, fresh local produce.

Achieving this award can help demonstrate your responsible tourism ethos, showing that you support your local community and that you ‘love local’ – meeting the needs of today’s visitors. The award makes it easy for visitors to find Scottish produce prepared with care and delivered with passion.

Who can take part?

You can sign up to be part of Taste Our Best if you’re a restaurant, pub or takeaway.

It’s also a benefit of being a Quality Assurance member. Hotels, B&Bs, guest houses, exclusive use venues and visitor attractions will be automatically assessed as part of their Quality Assurance visit and won’t need to sign up separately.

Why Taste Our Best?

  • Showcase your excellence

    Being a Taste Our Best business means that you can be easily identified as a provider of high quality, locally sourced food and drink, something that we’ll help support throughout our marketing.

  • Important to visitors

    Food tourism is a key part of the visitor experience, with 66% of our visitors telling us that food is important when choosing a holiday destination. Read our food and drink insights to find out more.

  • Supporting seasonality

    Promoting Scottish produce in season not only meets our visitor preferences. Local food can provide freshness, reduce food miles, offer benefits to local farmers and communities. And that’s not all, seasonal food can offer better taste and be more affordable.

  • Sustainable benefits

    Using seasonal local produce can have a wide range of benefits, contributing to your business’s sustainable practices.  It can help you reach your net zero targets, because reducing the supply chain of your food and drink produce, reduces the carbon footprint of your business.

  • Benchmark your performance

    Our experienced team of Quality and Tourism Advisors (QTA) can help you to find the areas of your business where training or investment can make the biggest difference. Engaging with our experienced team can inform business decisions through tailored insight.

How to apply for Taste our Best

For restaurants, cafes and takeaways

If you’re a food service business like a restaurant, café, pub, or takeaway, and you’re not a member of our Quality Assurance Scheme, please take the following steps to apply.

  1. 1

    What type of business are you?

    Take a look at our Taste Our Best criteria for your type of business, so you are aware of what our team will be looking for when assessing your business. Don’t worry if you’re not sure if you can meet all the requirements, we can offer you guidance that’s right for your business.

    If you have any queries, our team can help and provide advice on what will work best for you. Get in touch with us at [email protected]

    Be sure to check you agree to our Schedule of Conditions, which can be found in full on this page.  

  2. 2

    Sign up and participation fees

    Our annual fees relating to your Taste Our Best assessment is based on the type of food business you run. They range from just over £50 for a takeaway to just over £125 for a restaurant or bar.

    Sign up for our the Taste Our Best scheme

    Find out more about our Taste Our Best participation fees in the attached download.

    VisitScotland 2022/23 QA fees

    Published March 2022

    QA fees for the current scheme year

  3. 3

    Welcome aboard

    Once you’ve signed up, you’ll receive a welcome call from our Quality Assurance team to talk through the process of how the assessment visit will work before the visit takes place. 

  4. 4

    The visit

    Following your first Taste Our Best assessment visit, we will provide confirmation that you have achieved an award.

    Our Quality and Tourism Advisors will contact you at a convenient time to offer expert advice and feedback specific to your business. This is a valuable opportunity to gain insights and tailored one-to-one advice about the visitor journey your business is offering.

    For the 2022/23 Scheme year, we will finalise visit programme plans soon, and confirm arrangements in due course.  Our team of Quality and Tourism Advisors will then be able to schedule grading visits to take place.

    Depending on what type of business you are, this may take the form of an incognito visit. At the end of the grading visit the QTA will provide you with instant feedback and advice about their experience.

  5. 5

    Your award

    Following your Taste Our Best assessment visit you will receive further confirmation of your award, along with a detailed report containing tailored advice and guidance. 

    You will also be provided with an award certificate and electronic logos so that you can shout about your new Taste Our Best Award.