620 thousand
total overnight visits by International and domestic visitors, annual average 2022-2024
2.44 million
total nights spent in accommodation by international and domestic visitors, annual average 2022-2024
£254 million
total spend by international and domestic visitors, annual average 2022-2024
£412
average overnight visitor spend per trip, 2022-2024
Figures shown represent the average annual tourism performance for Fife from 2022 to 2024 (numbers have been rounded). Sources: International Passenger Survey 2024, Great Britain Tourism Survey, 2024
| Region | Domestic visits | Domestic nights | Domestic spend |
| Fife | 471,000 | 1,310,000 | £93 million |
Source: Great Britain Tourism Survey, 2022-2024 (three-year averages used to account for small single-year sample sizes)
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View graphs and data on tourismobservatory.scot| Region | International visits | International nights | International spend |
| Fife | 145,000 | 1,135,000 | £161million |
Source: International Passenger Survey, 2022-2024 (three-year averages used to account for small single-year sample sizes)
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View graphs and data on tourismobservatory.scot| Local Authority | Tourism employment in 2023 | Tourism employment as a percentage of all employment | Tourism businesses in 2024 | Tourism businesses as a percentage of all businesses | Tourism Turnover in 2022 | Total tourism GVA per head in 2022 |
| Fife | 13,000 | 7.5% | 895 | 9.4% | £625 million | £26,960 |
Source: Scottish Growth Sector Statistics, December 2024
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View this data as a time series on tourismobservatory.scotIn 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. It also allows us to explore the experiences of visitors who stayed overnight in a specific area.
The scope of the survey was leisure overnight visitors only.
Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.
65%
were domestic visitors
35%
were international visitors
81%
were repeat visitors
10%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Published June 2024
The data published on this page is sourced from a number of different studies.
Jointly sponsored by VisitEngland, VisitScotland and VisitWales. The sample size for Fife was 43.
Browse more information on domestic overnight tourism to Scotland.
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and VisitWales are sponsors of the survey. The sample size for Fife was 97.
Browse more information on international tourism performance.
Commissioned by VisitScotland. The sample size for Fife was 331.
Explore details from the Scotland Visitor Survey.
Read details on the industry statistics published by the Scottish Government
