Visit Scotland | Alba

Overview

  • Well-known for its wealth of castles and stately homes, Aberdeen and Aberdeenshire have plenty more to offer. From the buzz of the city, to stunning coastlines and distinct architecture, there is truly something for everyone to enjoy
  • Statistics on the volume and value of visitors to individual regions are collated from several national surveys. These include the International Passenger Survey, the Great Britain Tourism Survey and the Great Britain Day Visits Survey
  • The COVID-19 pandemic and associated travel restrictions impacted these national surveys. Before the pandemic, three year average figures were produced for individual regions. This was due to some having lower sample sizes on an annual basis
  • We are currently reviewing the full year 2022 data to establish what is feasible at a regional level. It may be that some regions will require to be amalgamated to produce an indication of regional performance until more data is available
  • The latest factsheet available is for 2019

Grampian factsheet 2019

Published December 2020

This report provides a summary of statistics on tourism in the Grampian region (Aberdeen City, Aberdeenshire and Moray). It gathers information from a suite of tourism monitors, national statistics and commissioned research.

Download (3Mb)

In this article:

1. Key statistics

1.3 million

overnight visits

14.6 million

day visits

4.4 million

nights spent in accommodations

£856 million

total spend

Figures shown represent tourism performance for Aberdeen, Aberdeenshire, and Moray in 2019.

2. Scotland Visitor Survey 2023

We are currently conducting a visitor survey across Scotland. For this, we speak to overnight visitors on the ground in Scotland. We'll also check in with them on their return home so that we get a full picture of their visitor experience.

We will be carrying out the research during 2023 and results will be available in 2024. It will gather insight on motivations for visiting, experiences in Scotland and how visitors have rated aspects of their trip. Where we have a robust sample size we will look at the data at a regional level.

Previous research was conducted in 2015/2016.

Scotland Visitor Survey 2015 and 2016 Aberdeen summary

Published April 2017

Regional summary for Aberdeen and Aberdeenshire

Download (2Mb)

3. Additional research resources

More research and insights for the Aberdeen and Aberdeenshire region.

Key tourism insights

industry.visitabdn.com

VisitAberdeenshire's research and insights webpages provide tourism data for the north east of Scotland.

Related links

Domestic sentiment tracker 

The latest tracking research on UK residents' holiday intentions. This includes perceptions relating to the cost-of-living crisis, and industry…