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Visit Scotland | Alba

Scotland’s castle country

Well-known for its wealth of castles and stately homes, Aberdeen and Aberdeenshire has plenty more to offer. From the buzz of the city, to stunning coastlines and distinct architecture, there is truly something for everyone to enjoy.

Find out more about the region’s tourism with this comprehensive selection of research and insights we’ve put together for you.

Grampian Factsheet 2019

Published December 2020

This report provides a summary of statistics on tourism in the Grampian region (Aberdeen City, Aberdeenshire and Moray). It gathers information from a suite of tourism monitors, national statistics and commissioned research.

Fast facts for 2019

1.3 million

overnight visits

14.6 million

day visits

4.4 million


£856 million


figures shown represent tourism performance for Aberdeen, Aberdeenshire and Moray

Scotland Visitor Survey 2015 and 2016 Aberdeen summary

Published April 2017

Regional summary for Aberdeen and Aberdeenshire

Golf in Aberdeenshire 2016

Published April 2017

Further information

More research and insights for the Aberdeen and Aberdeenshire region.

Related links