1.35 million
total overnight visits by international and domestic visitors in 2023
6.93 million
total nights spent in accommodations by international and domestic visitors in 2023
£410 million
total overnight spend by international and domestic visitors in 2023
£305
average overnight visitor spend in 2023
Figures shown represent tourism performance for Aberdeen, Aberdeenshire, and Moray Speyside in 2023 (numbers have been rounded). Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023.
| Region | Domestic visits | Domestic nights | Domestic spend |
| Aberdeen, Aberdeenshire and Moray Speyside | 1,067,000 | 3,827,000 | £252 million |
Source: Great Britain Tourism Survey, 2023
Do you want to see this data as a graph or view past year figures?
| Region | International visits | International nights | International spend |
| Aberdeen, Aberdeenshire and Moray Speyside | 278,000 | 3,105,000 | £158 million |
Source: International Passenger Survey, 2023
Do you want to see this data as a graph or view past year figures?
View graphs and data on tourismobservatory.scot| Local Authority | Tourism employment in 2023 | Tourism employment as a percentage of all employment | Tourism businesses in 2024 | Tourism businesses as a percentage of all businesses | Tourism Turnover in 2022 | Total tourism GVA per head in 2022 |
| Aberdeen City | 11,000 | 9.2% | 550 | 6.3% | £477 million | £24,269 |
| Aberdeenshire | 8,000 | 5.3% | 695 | 5.4% | £346 million | £22,882 |
| Moray | 3,500 | 7.8% | 310 | 9.1% | £138 million | £22,462 |
Source: Scottish Growth Sector Statistics, December 2024
Do you want to see this data as a graph, a time series or access a data file (CSV)?
View graphs and data on tourismobservatory.scotIn 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.
The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.
Browse Scotland Visitor Survey 2023.
The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.
41%
were domestic visitors
59%
were international visitors
64%
were repeat visitors
15%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Published June 2024
71%
were domestic visitors
29%
were international visitors
80%
were repeat visitors
8%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Published June 2024
84%
were domestic visitors
16%
were international visitors
91%
were repeat visitors
3%
were on a trip of a lifetime
Source: Scotland Visitor Survey 2023
Published June 2024
The data published on this page is sourced from a number of different studies.
Jointly sponsored by VisitEngland, VisitScotland and VisitWales. The sample size for Aberdeen, Aberdeenshire and Moray Speyside was 112.
Browse more information on domestic overnight tourism to Scotland.
Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and VisitWales are sponsors of the survey. The sample size for Aberdeen, Aberdeenshire and Moray Speyside was 240.
Browse more information on international tourism performance.
Commissioned by VisitScotland. The sample size for Aberdeen was 266, Aberdeenshire 233 and Moray Speyside 74.
Explore details from the Scotland Visitor Survey.
More research and insights for the Aberdeen and Aberdeenshire region.
VisitAberdeenshire's research and insights webpages provide tourism data for the north east of Scotland.
