2. Scotland Visitor Survey 2023
We are currently conducting a visitor survey across Scotland. For this, we speak to overnight visitors on the ground in Scotland. We'll also check in with them on their return home so that we get a full picture of their visitor experience.
We will be carrying out the research during 2023 and results will be available in 2024. It will gather insight on motivations for visiting, experiences in Scotland and how visitors have rated aspects of their trip. Where we have a robust sample size we will look at the data at a regional level.
Previous research was conducted in 2015/2016.