Our Marketing
Find out all about what we do to promote Scotland as a tourism destination and more.
Sharing Scotland with the world
Showcasing Scotland's outstanding reputation in the global marketplace
Much like holidaying in Scotland, marketing it is an absolute joy. There are so many fantastic sides to this small but spirited country that the world needs to know about. The purpose of our marketing efforts is to grow the value of tourism to Scotland in a sustainable way. This section explains how we’re working to develop Scotland’s outstanding reputation in the global marketplace. It includes information on what we do, why we do it, how we do it, and who we market to.
In this section
Our marketing strategy
We seek to show Scotland as an inclusive, all year-round destination. Find out about our marketing strategy and how it shapes our approach to campaigns and industry support.
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Our target markets
Find out about our focus markets and how we target marketing to specific audiences.
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Our current campaign
Information on our latest marketing campaign, Scotland is Calling.
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Previous campaigns
View some of our previous marketing campaigns, which have taken Scotland to the world.
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Influencer programmes
We work with influencers in both an ad-hoc capacity, and as part of our dedicated programmes that run throughout the year.
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Travel trade
Find out about our travel trade and distribution strategy for international markets.
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More information
Our marketing calendar
Discover how you can align with our marketing activity throughout the year to get the greatest reach.
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Marketing your Scottish tourism business
Find information and guidance on marketing your tourism business. This includes opportunities to market with us as well as a wide array of marketing toolkits.
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