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Visit Scotland | Alba
Gallery of Modern Art in Glasgow (GoMA) with the equestrian Wellington Statue; most often featured with a traffic cone on his head
Top: VisitScotland / Kenny Lam

Our marketing

Bringing Scotland to the world

Much like holidaying in Scotland, marketing it is an absolute joy. There are so many fantastic sides to this small but spirited country that the world needs to know about. The purpose of our marketing efforts is not only to increase the number of visitors to Scotland, but to enhance the value of their visits too.

This section of our site allows you to find out more about how we’re working to develop Scotland’s outstanding reputation in the global market. It includes information on what we do, how we do it and who we market to.