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Visit Scotland | Alba

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If you want more business, you have to be visible online and you have to stand out from the rest of the crowd.

 

In this section:

  1. What is SEO and why is it important?
  2. How to do on-page SEO?

1. What is SEO and why is it important?

SEO stands for Search Engine Optimisation. When you do SEO right, you'll increase the number and quality of visitors to your website from search engine results pages. All this without using paid advertising.

2. How to do on-page SEO?

We’re going to look specifically at what you can do to improve the pages of your website. This way, they appear higher up the list in search engines and get you more relevant traffic from potential visitors.

We’re going to focus on the content those visitors can see on the webpage, but also the HTML code which sits behind the page. In the video guide, we cover four tips on: 

  • Keyword research 
  • How to use the keywords 
  • How to make your content interesting 
  • How to make your content easy to read with links

Play our video on how to do SEO yourself

Improve your SEO with:

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