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Visit Scotland | Alba

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Review and sustainable development opportunities

New research carried out through the winter of 2019/20 delivers the most comprehensive perspective on cruise tourism in Scotland to date, with recommendations focusing on a strategic and responsible approach to the future development of the sector.

The intelligence and data gathered will support the many stakeholders across Scottish tourism to evaluate and plan for cruise tourism within the wider context of the visitor economy, and presents a great opportunity to develop and position Scotland as a more sustainable and responsible cruise destination for the 21st century.

A set of four case studies showcasing contrasting experiences of cruise tourism internationally have also been created.

The study was jointly commissioned by Highlands and Islands Enterprise, Scottish Enterprise, the Scottish Government and VisitScotland.

Cruise Tourism in Scotland | Executive Summary

Published December 2020

Cruise Tourism in Scotland | Final Report

Published December 2020

Cruise Tourism in Scotland | Case Studies

Published December 2020

Cruise Research Webinar

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