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Visit Scotland | Alba

All in a day’s work

What we're here to do

Partnership and collaboration is at the heart of what we do. By working together, we attract visitors to Scotland and deliver exceptional holiday experiences. This section of our website gives you an overview of what we do, day to day, to grow the value of Scottish tourism. From marketing to events and business support to partnership initiatives. This ensures the country is put firmly at the top of everyone’s list of places to visit.