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Visit Scotland | Alba

What we do

All in a day’s work

Making the most of all the economic benefits Scotland’s tourism industry has to offer is at the heart of everything we do – and we work closely with individual businesses, public agencies, local authorities and other tourism stakeholders to help achieve this. Here you’ll find information on different parts of what we do. This includes our marketing activities, the Quality Assurance (grading scheme) advice we offer to businesses, our partnership initiatives and events… to name but a few.