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Visit Scotland | Alba
VisitScotland and Luigi Di Pasquale

Delivering a quality visitor experience

A commitment to quality

Now more than ever, we need to think bigger about Scotland as a tourism destination and ensure that every visitor receives a quality experience – every time. Delivering a quality experience that meets, and exceeds, visitor expectations is crucial. We are instilling pride in our businesses and in making Scotland a must-visit, must-return destination.

Scotland welcomes millions of visitors every year and at VisitScotland, we support tourism businesses to exceed every expectation.

The impacts of COVID-19 have led to visitors looking for more reassurance, with an emphasis on providing a safe, clean and welcoming experience.

There’s never been a better time to become a member of VisitScotland’s Quality Assurance (QA) Scheme. QA provides consumer confidence – giving reassurance to guests that your property is independently assessed and that high standards are offered. 

We have a range of awards and services that can help you to showcase your strengths, and make sure that visitors to Scotland get the warm welcome they deserve.

As many businesses re-open after months of closed doors, owners and operators want to give a strong message to their visitors that their business is fit for purpose and they are ready to offer a safe and positive visitor experience. 

We’re here to help you shine.