Skip to main content
Visit Scotland | Alba
VisitScotland / Kenny Lam

Responsible tourism insights

Researching responsible tourism in Scotland

Scotland’s environment, society and culture are what sets us apart as a destination – they are the things that make a visit to our country so special.

Our vision is for Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. You can read more about our commitment to responsible tourism in our Strategic Framework.

To support the responsible tourism ambitions and strategies we will:

  • share relevant, rich insights to support businesses, partners and stakeholders in their strategic and business planning
  • undertake research and analysis to develop an understanding of responsible tourism indicators and issues
  • monitor changing consumer attitudes and behaviours