Responsible tourism insights
Researching responsible tourism in Scotland
Our vision is for Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. You can read more about our commitment to responsible tourism in our Strategic Framework.
To support the responsible tourism ambitions and strategies we will:
- share relevant, rich insights to support businesses, partners and stakeholders in their strategic and business planning
- undertake research and analysis to develop an understanding of responsible tourism indicators and issues
- monitor changing consumer attitudes and behaviours