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Visit Scotland | Alba

The future of tourism

Scottish tourism is constantly evolving, with exciting new trends emerging each year. While we can’t claim to predict the future, we do continually evaluate the consumer environment to get an overview of what new directions the tourism industry may end up taking. That’s why we publish our trends report every year. 

Based on continuous horizon scanning methods, this report is designed to inspire those in the tourism industry to think about its future and how to benefit from engaging these developments. 
 

2018 Trends

Published: November 2017

Còsagach, elemental tourism, wellness and more.

2017 Trends

Published: November 2016

Wild camping, non-traditional tourism businesses, Scotland’s dark side and more.

2016 Trends

Published: November 2015

Honesthicity, the #travennialgeneration, overpersonalisation and more.

2015 Trends

Published: November 2014

Emotional uncertainty, selective authenticity, value disparity and more.

2014 Trends

Published: November 2013

Mod-stalgia, modern clans, calculated risk and more.