The future of tourism
Scottish tourism is constantly evolving, with exciting new trends emerging each year. While we can’t claim to predict the future, we do continually evaluate the consumer environment to get an overview of what new directions the tourism industry may end up taking. That’s why we publish our trends report every year.
Based on continuous horizon scanning methods, this report is designed to inspire those in the tourism industry to think about its future and how to benefit from engaging these developments.
If you are interested in exploring more about the trends that are impacting the Scottish tourism industry, then you may like to take a look at a report commissioned by Scottish Enterprise, Megatrends impacting Scottish tourism to 2025: opportunities for Scotland, which looks at the future of the Scottish tourism industry from a global perspective.