Showcasing Scotland as a destination for events
Our Business Events team encourages business meetings, incentive groups, conferences and exhibitions to come to Scotland from the rest of the UK and key international markets.
We work in partnership with the city convention bureaux of Edinburgh, Glasgow, Dundee and Aberdeen, as well as venues, hotels, and academic centres of excellence to attract events related to Scotland’s key industry sectors.
Business events are important as they currently represent 20% of all tourism expenditure in Scotland, with delegates typically spending more than leisure visitors. The meetings industry is also less seasonal, often bringing in business out-with peak periods. Events can often be booked years in advance, guaranteeing business on the books.
Businesses working closely with our Business Events team include conference centres, hotels, unique venues and suppliers to the conference market including transport, entertainment, audio visual (AV) and caterers.