Events are vital to Scotland’s economy and support thousands of jobs, not only directly related to the events themselves, but also more widely in the supply chain and in tourism. Find out more information about events in our EventScotland section.
Building a Wellbeing Economy is a top priority for the Scottish Government. This means building an economy that is inclusive and promotes sustainability, prosperity and resilience, where businesses can thrive and innovate. It should also support all communities across Scotland by enabling them to access opportunities that deliver local growth and wellbeing.
VisitScotland, on behalf of the Event Industry Advisory Group, commissioned a research project to understand how events contribute to Scotland’s wellbeing and identify measures for wellbeing impacts. Discover more about the Event Industry Advisory Group.
The research, delivered by Wavehill Social and Economic Research, comprised a review of existing research and evidence and was produced in consultation with people involved in events. This page details some of the key findings from the report: