A great experience without barriers
Providing advice and support for inclusive practices
Find some top tips, advice, and resources to help make your offering more inclusive and accessible to all. The following are five key focus areas of inclusive tourism development:
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customer service
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information provision
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inclusive design
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inclusive events
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social tourism
Did you know?
One in four
people in the UK have a disability or an impairment
£274 billion
the spending power of disabled people to the UK economy
86%
of senior travellers will make a return visit if their needs are met
70-80%
of all disabilities are non-visible
Sources: VisitScotland and Purple, 2022
Benefits of accessible and inclusive tourism
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Increased revenue
Disabled and senior travellers spend significantly more when they go on holiday than other market groups.
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Increased loyalty
Inclusive businesses have higher occupancy rates. They also have a more loyal customer base who is keen to recommend them to their family and friends.
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Increased demand
The market is set to increase as the UK’s population ages. The benefits for businesses and destinations catering for inclusive tourism are also growing.
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Customer satisfaction
Becoming more inclusive can make life easier for a wide range of customers. Think of:
- people with hearing loss, mental or visual impairments
- wheelchair users
- senior travellers
- families with young children