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Visit Scotland | Alba
VisitScotland / Trevor Martin

Our role

Information about VisitScotland

Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we are and how to get in touch with us, the work that we do, job opportunities and more.

Management statement

Our management statement is drawn up through consultation with the Scottish Government. 

The statement contains the rules and guidelines we follow and the conditions of public funds to VisitScotland. It also shows how we as an organisation are held accountable for our performance. 

VisitScotland Framework Document

Published May 2024

Our management statement, setting out the broad framework within which we operate.