Close to home
Our UK market represents a significant proportion of the visitors Scotland welcomes each year. Understanding more about who they are, how they behave and the preferences they have for their visits can offer a real advantage to those in the tourism industry.
We have produced a variety of reports that’ll give you an understanding of our UK visitors including our UK segments.
Tourism in Scotland 2016 - Northern Ireland
Published: August 2017
Overview of VisitScotland’s target segments
Published: June 2014
Individual segment profile - Adventure Seekers
Published: January 2014
Individual segment profile - Curious Travellers
Published: January 2014
Individual segment profile - Engaged Sightseers
Published: January 2014
Individual segment profile - Food-Loving Culturalists
Published: January 2014
Individual segment profile - Natural Advocates
Published: January 2014