Our UK market represents a significant proportion of the visitors Scotland welcomes each year. We aim to understand more about who they are, how they behave and their visit preferences. This can offer a real advantage to those in the tourism industry.
Close to home
Dive into the survey data
Great Britain tourism survey
gbtsscotlandlightviewer.kantar.comData about overnight trips for England, Scotland and Wales by domestic travellers.
Great Britain day trips survey
gbdayvisitslightscotland.kantar.comThis survey covers day trips and leisure trips of up to three hours.
International tourism data browser
www.visitbritain.orgData from the international passenger survey about inbound visitors to Great Britain.
Office of National Statistics
www.ons.gov.ukLeisure and tourism data from the Office of National Statistics.