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Visit Scotland | Alba

Close to home

Our UK market represents a significant proportion of the visitors Scotland welcomes each year. Understanding more about who they are, how they behave and the preferences they have for their visits can offer a real advantage to those in the tourism industry.

We have produced a variety of reports that’ll give you an understanding of our UK visitors including our UK segments.

GB Tourist 2017 annual report

Published: August 2018

GBTS - methods and performance report 2017

Published: August 2018

GB Tourist 2016 annual report

Published: September 2017

Tourism in Scotland 2016 - Northern Ireland

Published: August 2017

Overview of VisitScotland’s target segments

Published: June 2014

Individual segment profile - Adventure Seekers

Published: January 2014

Individual segment profile - Curious Travellers

Published: January 2014

Individual segment profile - Engaged Sightseers

Published: January 2014

Individual segment profile - Food-Loving Culturalists

Published: January 2014

Individual segment profile - Natural Advocates

Published: January 2014