Close to home
Our UK market represents a significant proportion of the visitors Scotland welcomes each year. Understanding more about who they are, how they behave and the preferences they have for their visits can offer a real advantage to those in the tourism industry.
We’re closely monitoring the Coronavirus (COVID-19) situation as it develops and are currently publishing the COVID-19 consumer tracking report which looks at UK holiday intentions as the COVID-19 restrictions are lifted.
Explore the domestic statistics - Our interactive dashboard
Explore the statistics and visitor trends for visitors from the UK by year, visitor demographics, region and transportation, from 2006 onwards.
We have also produced a variety of reports that’ll give you an understanding of our UK visitors including our UK segments.