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Visit Scotland | Alba

Close to home

Our UK market represents a significant proportion of the visitors Scotland welcomes each year. Understanding more about who they are, how they behave and the preferences they have for their visits can offer a real advantage to those in the tourism industry.

Explore the domestic statistics - Our interactive dashboard

Explore the statistics and visitor trends for visitors from the UK by year, visitor demographics, region and transportation, from 2006 onwards.  

Explore the statistics

 

We have also produced a variety of reports that’ll give you an understanding of our UK visitors including our UK segments.

GB Tourist 2018 Annual Report

Published: October 2019

The Great Britain Day Visitor 2018 Annual Report

Published: August 2019

Overview of VisitScotland’s target segments

Published: June 2014

Individual segment profile - Adventure Seekers

Published: January 2014

Individual segment profile - Curious Travellers

Published: January 2014

Individual segment profile - Engaged Sightseers

Published: January 2014

Individual segment profile - Food-Loving Culturalists

Published: January 2014

Individual segment profile - Natural Advocates

Published: January 2014