Close to home
Our UK market represents a significant proportion of the visitors Scotland welcomes each year. Understanding more about who they are, how they behave and the preferences they have for their visits can offer a real advantage to those in the tourism industry.
Explore the domestic statistics - Our interactive dashboard
Explore the statistics and visitor trends for visitors from the UK by year, visitor demographics, region and transportation, from 2006 onwards.
Explore the statistics
We have also produced a variety of reports that’ll give you an understanding of our UK visitors including our UK segments.
GB Tourist 2017 annual report
Published: August 2018
GBTS - methods and performance report 2017
Published: August 2018
GB Tourist 2016 annual report
Published: September 2017
Tourism in Scotland 2016 - Northern Ireland
Published: August 2017
Overview of VisitScotland’s target segments
Published: June 2014
Individual segment profile - Adventure Seekers
Published: January 2014
Individual segment profile - Curious Travellers
Published: January 2014
Individual segment profile - Engaged Sightseers
Published: January 2014
Individual segment profile - Food-Loving Culturalists
Published: January 2014
Individual segment profile - Natural Advocates
Published: January 2014