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Recognising and celebrating excellence in Scottish tourism

The prestigious Scottish Thistle Awards recognise and honour the very best individuals, businesses, partnerships and events in the industry for their innovation, excellence and success.

This year, the Awards are back with a renewed focus to recognise those who have worked tirelessly in the face of the pandemic to create the world class destination and visitor experiences that Scotland is famous for. 


Glasgow science centre

Children at Glasgow Science Centre, image credit: VisitScotland / Peter Dibdin

The Awards mark an important celebration of the best in our industry as we move towards recovery. Now more than ever, the Scottish Thistle Awards showcases the very best of Scotland’s tourism sector, helping to ensure that tourism, and the individuals who work in the industry, are recognised for the positive impact they bring to the country and our communities.

Responsible tourism is at the heart of the refreshed Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field. This year, entrants must evidence how they have embraced best practice covering the four key areas of a low carbon economy, inclusivity, thriving communities and Scotland’s natural and cultural heritage. 

What are the categories?

This year we have 17 categories ranging from Best B&B or Guest House Experience to our Tourism Hero award. There's something for everyone.

The full list of categories is available at the Scottish Thistles website where there's information on each category and how to apply - as well as top tips on how to complete a successul entry.

Computer with thistles image

Man typing on laptop with Thistles logo, image credit VisitScotland

Why enter?

  • Celebrate your success

    Join a prestigious roll of honour, celebrate your success.

  • Raise the bar

    Set yourself apart - showcasing exceptional quality.

  • Get recognition

    Share your success with your peers in the tourism industry.

  • Marketing opportunities

    Benefit from our press and social media promotions.

  • Reward your hard work

    Give staff, individuals and team the reward they deserve.

Key dates for your diary

Nominations close 27 May 2022
Entries close 10 June 2022
Finalists announced September 2022
Regional award ceremonies October/November 2022


Nominations close 19 August 2022
Entries close 2 September 2022
Finalists announced December 2022
National award ceremony February 2023