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Recognising and celebrating excellence in Scottish tourism

The prestigious Scottish Thistle Awards recognise and honour the very best individuals, businesses, partnerships and events in the industry for their innovation, excellence and success.

This year, the Awards are back with a renewed focus to recognise those who have worked tirelessly in the face of the pandemic to create the world class destination and visitor experiences that Scotland is famous for. 

The Awards mark an important celebration of the best in our industry as we move towards recovery. Now more than ever, the Scottish Thistle Awards showcases the very best of Scotland’s tourism sector, helping to ensure that tourism, and the individuals who work in the industry, are recognised for the positive impact they bring to the country and our communities.

Responsible tourism is at the heart of the refreshed Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field. This year, entrants must evidence how they have embraced best practice covering the four key areas of a low carbon economy, inclusivity, thriving communities and Scotland’s natural and cultural heritage. 


Key dates Thistle Awards

Why enter?

  • Free to enter

    You can enter your business into any of the regional or national categories free of charge. With 17 categories, there is something for everyone!.

  • Shout about your achievements

    The awards are a great way to celebrate your successes and reward the hard work of individuals and teams

  • Marketing opportunities

    The winners of all our awards are featured in a press release and appear on our Scottish Thistle Awards website. Winners also receive a free web listing with a Thistle winners logo on