The Scotland Visitor Survey 2015 and 2016 was undertaken to understand visitors through the analysis of their behaviour and their visitor experience. 11,743 face to face interviews were conducted around Scotland and 2,999 follow up online surveys were completed by visitors on their return home.
The Scotland Visitor Survey should not be viewed in isolation. The survey collates views on a wide range of topics to understand visitor attitudes and behaviours. This data supplements data on tourism in Scotland which is gathered by the annual statistical surveys undertaken at a national level, the Great Britain Tourism Survey (GBTS) and the International Passenger Survey (IPS).
The face-to-face fieldwork was conducted during the high season only, based on a need to gather visitors views in an efficient manner. This means the results reflect the views of those visiting Scotland between May and September 2015 and 2016 only.