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Visit Scotland | Alba

Scotland’s legendary region

Whether you follow the path of the outlaws that hid amongst the hills of Loch Lomond and the Trossachs or experience the legends of William Wallace in Stirling. Stretching from the east coast to west, this region is packed full of beauty, history and legend.

Find out more about the region’s tourism with this comprehensive selection of research and insights we’ve put together for you.

Forth Valley Factsheet 2019

Published January 2021

Updated: March 2021. This report provides a summary of statistics on tourism in the Forth Valley. It gathers information from a suite of tourism monitors, national statistics and commissioned research.

Fast facts for 2019

683 thousand

overnight visits

8.1 million

day visits

2.1 million


£328 million


*figures shown are based on 3 year averages (2017-2019) for the Forth Valley region

Scotland Visitor Survey 2015 and 2016 - Stirling, Falkirk & Forth Valley summary

Published April 2017

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