An informed outlook
The latest industry and visitor insights
The Scottish tourism and events industry is increasingly sensitive to consumer trends and economic conditions. With millions of visitors each year, it's important to know how they spend their time and money, and how the industry might be able to grow in the future. Our Insights Team combines consumer perspectives with industry knowledge. This allows Scottish tourism to meet the challenges of today’s marketplace.
You can benefit from our research and insights as it informs you of:
- developing trends in the tourism sector
- current industry performance
- visitors’ attitudes and experience of Scotland
- characteristics of domestic and international visitors