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Visit Scotland | Alba
Top: VisitScotland / Kenny Lam, all rights reserved.
Right: VisitScotland / Paul Tomkins, all rights reserved.

Research and insights

Facts, figures, the future

With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to be examined and understood. This section of our site is dedicated to bringing you fascinating, digestible and relevant information on these and other sides of our industry.

We cover a wide range of topics, regions and areas of business for you to drill down into and find out more about who our visitors are and what’s important to them. Exploring everything from our markets to emerging trends, we want to offer you a better understanding of the industry whether it’s to find out more about your area, to use in your business plan or even if you’re here out of curiosity.