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Visit Scotland | Alba

Famed for its traditional music and hospitable people, the Highlands is made up of spectacular mountains and dramatic glens which create some truly stunning walking, cycling or driving routes. The raw wilderness of the Highlands is truly the Scotland of your imagination.

Find out more about the region’s tourism industry with this comprehensive selection of research and insights we’ve put together for you.

Highland Factsheet 2019

Published December 2020

This report provides a summary of statistics on tourism in the Scottish Highlands. It gathers information from a suite of tourism monitors, national statistics and commissioned research.

Fast facts for 2019

2.9 million

overnight visits

9.6 million

day visits

11.5 million


£1.6 billion


Scotland Visitor Survey 2015 and 2016 - The Highlands summary

Published April 2017

Golf in the Highlands 2016

Published April 2017

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