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Visit Scotland | Alba

The birthplace of Burns

Easily accessible on the west coast of Scotland, Ayrshire & Arran boasts sandy shores, countryside towns and island life. From the region that has given us Robert Burns and some of the finest local produce in Scotland, visitors to Ayrshire & Arran will wish they had stayed longer!

Find out more about the region’s tourism with this comprehensive selection of research and insights we’ve put together for you.

Ayrshire and Arran Factsheet 2019

Published January 2021

Updated: March 2021. This report provides a summary of statistics on tourism in Ayrshire and Arran. It gathers information from a suite of tourism monitors, national statistics and commissioned research.

Fast facts for 2019

742 thousand

overnight visits

10.4 million

day visits

2.98 million


£604 million


*figures shown are based on 3 year averages (2017-2019)

Scotland Visitor Survey 2015 & 2016 - Ayrshire and Arran summary

Published April 2017

Golf in Ayrshire 2016

Published April 2017

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