1. Scotland Visitor Survey 2023
In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The survey explores all aspects of the visitor experience in Scotland. The scope of the survey was leisure overnight visitors only.
The survey also allows us to explore the experiences of visitors to regions of Scotland. To maximise the sample size for analysis, the results for the national parks are based on overnight visitors to Scotland who visited a national park. They may not have stayed overnight within the park itself.
Information is also available at a Scotland level on a variety of topics including motivations, planning and booking, travel, attractions, food and drink and satisfaction. Detail on the background and study methodology is also available.
