Our partnership approach
Responsible tourism is threaded through all our marketing activity. We liaise regularly with our partners to ensure we're sharing the right messages, with the right audiences, at the right time.
We partnered with social media influencers The Hebridean Baker and On the Road Again Travels to produce inspirational content. This allowed us to reach a wider audience across social media and TikTok.
The use of influencers enables authentic messaging to reach new audiences. Our plan is to work with an even wider pull of influencers providing films that cover our key messages, in an engaging way.
We joined organisations across Scotland to develop a Scotland-wide coordinated approach to Visitor Management. We want to inspire and educate "novice" outdoor adventurers and visitors in how to enjoy the outdoors responsibly. We'll do this across marketing, media and social media.
Our collective ambition is for everyone to have the skills and knowledge to be able to enjoy the outdoors responsibly. This will in turn, enable them to aid the recovery of our rural economy.
Read about our Scotland-wide visitor management partner approach.