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Visit Scotland | Alba


A breakdown of our various directorates and what they do

Here at VisitScotland we are organised into five directorates: Chief Executive's Office, Corporate Services, Events, Industry and Destination Development and Marketing, Digital and Brand Scotland.

Chief Executive's Office | a strategic support function; protecting our reputation, delivering meaningful insight and ensuring effective staff engagement. It consists of three departments; Corporate Communications, Human Resources and Insight.

Corporate Services | keeps the organisation running and look after our health and safety. This directorate consists of four departments which are Facilities, Finance, IT and Procurement.

Events | takes a strategic lead in the Scottish events industry and is responsible for working with partners to attract, bid for and secure major sporting, cultural and business events worldwide. Its three teams are EventScotland, Events Industry Development and Business Events.

Industry and Destination Development | develops and maintains direct relations with a wide range of partners to ensure tourism is seen as an important and valuable industry for Scotland. It has three teams; Engagement, Information and Regional Leadership and Development.

Marketing, Digital and Brand Scotland | looks after the needs of our visitors at every stage of their journey connecting them with memorable and unique experiences. It has three departments; Performance Marketing & Customer Experience, Visitor Marketing and Brand Scotland.