Tourism and events industry

The visitor economy is a foundation of Scotland’s economy, shaping our nation for generations past, present, and future.

The reach and impact of tourism and events is significant. It benefits communities across the country, stimulating investment, and boosting our health and wellbeing. However, there are undoubtedly challenges facing our industry.

We’re working in a disrupted world, from geopolitical tensions to inflation to climate change. Add to this the pace of change in relation to technological advancement and resultant consumer behaviours.

Despite the current challenges, interest in Scotland  remains incredibly strong. People still want to travel in whatever way they can and Scotland is very much on travel wish lists the world over.

Growing the visitor economy is not something we can do alone. Working collaboratively with our businesses, partners, and stakeholders at a local, national, and global level is crucial. These partnerships help Scotland to be a world-class destination.

Through insights, strategy development, and delivery, we work with partners to define the needs and opportunities for regional visitor economies.

This has a role in supporting wider economic development in line with the national tourism and events strategies, as well as the Scottish Government's National Strategy for Economic Transformation (NSET).