Working in partnership
Collaboration is key
Scotland’s a first-choice destination for quality, value and memorable experiences – a status that these partnerships most definitely help to drive. We have key partners in national and local government, destination, sectoral and business organisations.
Scotland's for everyone
We also have a goal to make holidays in Scotland accessible to everyone. This involves continually presenting the case for product development and adaption to fully realise the benefits of inclusive tourism both economically and societally.
We represent a destination that's naturally welcoming - a fact we're incredibly proud of. Inclusive tourism is a hugely important part of this. We run several programmes that advise and provide support for inclusive practices that'll help benefit the widest range of visitors possible, as well as the businesses that cater for them.