
Your Industry Relationship Manager
Business advice and support
Your IRM supports industry to deliver digital excellence, effective distribution and memorable experiences.
Through our regional outreach, the team gathers insights into the local tourism offering. This allows them to develop a better understanding of how to help you develop and grow your business.
They provide tailored support aimed at helping your tourism business:
- maximise your distribution channels
- adopt a responsible tourism offering
Key areas where an IRM can provide support
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Distribution
Attracting new customers to your tourism business is all about visibility. Today’s holidaymakers use a wide variety of channels to find and book trips.
For maximum impact online, your business needs to be discoverable and bookable.
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Direct bookings
We understand that direct bookings will continue to be a priority for many tourism businesses. We can support you to achieve direct bookings by ensuring your online visibility .
IRMs offer digital reviews which provide you with actionable advice.
We look at online reviews, social media activity, website security, being mobile friendly as well as page speed. These factors all play a part in how, and where, your website appears in search engine results. We'll aim to direct traffic, improve your digital footprint and your online visibility.
We also work in partnership with Business Gateway to deliver in-depth, practical webinars. To further help with direct website traffic, view our recent webinars recordings.
You can also sign-up to our newsletter to get updates on upcoming programs.
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Indirect bookings
Intermediaries are an important part of your distribution model. Whether that’s working with Online Travel Agents (OTAs) or the travel trade, these intermediaries are far reaching. They can help boost your your sales revenue and profitability.
There are different methods and tactics to consider when working with intermediaries. We can guide and help coach what that might look like for your tourism business.
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Sector specific support
Some tourism sectors, such as accommodation, are well represented when it comes to being bookable online. This is less often the case in the tourism experiences sector.
To stay competitive, we can help experience businesses navigate online bookability. Sourcing a booking solution which works for your experience can turn 'lookers' into 'bookers'.
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Responsible tourism
Our approach to responsible tourism supports businesses to adopt, adapt and improve.
It's not just about the steps you can take to reduce carbon emissions. It's also about creating thriving communities and the protection of our natural and cultural heritage. It's about making our experiences inclusive.
We want to understand your current responsible practices and help you expand these. Providing a fuller more responsible tourism offering can lead you to new markets.
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Product development
Within regions, we aim to increase the spread of tourism benefits from a seasonal and geographical perspective.
Developing new, responsible, bookable product will benefit tourism businesses and increase visitor choice. We can work with you to identify product development potential for certain markets.
Contacts
Claire Gaspar
Industry Relationship Manager - Forth Valley , Loch Lomond and Trossachs National Park
Call Claire Gaspar 07780166317 Email Claire GasparDonald Hoy
Industry Relationship Manager - Argyll & Isles
Call Donald Hoy 01369 703 221 Email Donald HoyLee Inkster
Industry Relationship Manager - Orkney, Shetland
Call Lee Inkster 07827 663251 Email Lee InksterCraig Lawless
Industry Relationship Manager – Ayrshire & Arran, Renfrewshire, East Renfrewshire & Inverclyde, Glasgow City
Call Craig Lawless 01292 501367 Email Craig LawlessAlasdair MacLauchlan
Industry Relationship Manager - Edinburgh, Midlothian & West Lothian
Call Alasdair MacLauchlan 0131 4722093 Email Alasdair MacLauchlanAlan Mackenzie
Industry Relationship Manager - Skye, Lochalsh, Outer Hebrides, Fort William & Lochaber
Call Alan Mackenzie 01478 614902 Email Alan MackenzieCassie McEwan
Industry Relationship Manager - Inverness, Loch Ness, Badenoch & Strathspey, NC500
Call Cassie McEwan 07780 954 914 Email Cassie McEwanDennis McFarlane
Industry Relationship Manager - Aberdeen, Aberdeenshire, Angus & Dundee, Moray Speyside
Call Dennis McFarlane 01224 269 188 Email Dennis McFarlaneHélène Sinclair
Industry Relationship Manager - East Lothian, Scottish Borders
Call Hélène Sinclair 01750 723802 Email Hélène SinclairJames Sinclair
Industry Relationship Manager - Fife, Perthshire
Call James Sinclair 01334 466003 Email James SinclairIan Tunaley
Industry Relationship Manager - Dumfries & Galloway, Lanarkshire
Call Ian Tunaley 07583 628914 Email Ian Tunaley