Skip to main content
Visit Scotland | Alba
Butt of Lewis.
Top: VisitScotland / Kenny Lam, all rights reserved.
Right: VisitScotland / David N Anderson, all rights reserved.

Your Industry Relationship Manager

One-to-one business support

Our team of Industry Relationship Managers (IRMs) are the first port of call for Scottish tourism businesses looking for personalised advice and support. They can answer a variety of questions, from all things Quality Assurance-related to how to use ‘digital’ to your advantage – and everything in between.

What can an IRM do for me?

  • Designed especially for you

    Tailored business surgeries to suit your individual needs and objectives

  • Quality Assurance Schemes

    We can tell you about our Quality Assurance Schemes, and get you signed up and on your way to receiving a star grading. We can also help you to promote your award, and take steps to act on the grading report

  • Internationalisation

    We want to understand your key markets, and if you don’t know who they are, we can help you find out.  We can get you ready to welcome international visitors by helping you understand their needs and wants

  • Online reputation management

    We can guide you through some of the key platforms where you can expect to find customer feedback, and show you how to keep track of your online feedback through notifications. We can explain the TripAdvisor popularity ranking or show you some best practice responses


Alan Mackenzie

Industry Relationship Manager - Skye, Lochalsh, Fort William, Lochaber, Wester Ross and Outer Hebrides

Call Alan Email Alan

Anne Massey

Industry Relationship Manager - Glasgow City, North & South Lanarkshire, Renfrewshire, East Renfrewshire & Dunbartonshire

Call Anne Email Anne

Pat Thow

Industry Relationship Manager - Inverness, Dingwall to Ullapool, Caithness, Sutherland, North Loch Ness

Call Pat Email Pat

Cassie McEwan

Industry Relationship Manager - Culloden, Nairn, Moray, Badenoch & Strathspey, Fort Augustus/South Loch Ness

Call Cassie Email Cassie

Numbers to call your IRM

Lynsey Eckford 


Ceilidh Egan 


Donald Hoy 


Lee Inkster


Alan Mackenzie


Alasdair MacLauchlan


Anne Massey 


Cassie McEwan


Dennis McFarlane


Helene Sinclair 


James Sinclair 


Liz Shorthouse


Caroline Robertson 


Pat Thow