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Visit Scotland | Alba
Top: VisitScotland / Kenny Lam, all rights reserved.
Right: VisitScotland / David N Anderson, all rights reserved.

Your Industry Relationship Manager

Business advice and support

Our team of Industry Relationship Managers (IRMs) are here to provide bespoke advice and support on how to grow and develop your tourism business. They can answer a variety of questions, from all things Quality Assurance related to how to use digital to your advantage – and everything in between.

What can an IRM do for me?

  • Designed especially for you

    Tailored business surgeries to suit your individual needs and objectives

  • Quality Assurance Schemes

    We can tell you about our Quality Assurance Schemes, and get you signed up and on your way to receiving a star grading. We can also help you to promote your award, and take steps to act on the grading report

  • Internationalisation

    We want to understand your key markets, and if you don’t know who they are, we can help you find out.  We can get you ready to welcome international visitors by helping you understand their needs and wants

  • Digital

    We can help you take those beginner steps into digital marketing, get you thinking about a strategy and offering you practical advice to get started. Being found online is so important to your business’s success and we can offer great advice on relevant platforms and free tools that can improve how likely new customers can discover and book with you.  We can explain the different options to being bookable online and give you all the information to make an informed decision. 

    Online reviews and social media are also key areas that can be used to help influence consumers and help is available to manage and make the most of these. 

    So if it is those first steps into digital marketing you want to take then a business surgery can do exactly that, but if you would like more advanced support then visit our digital skills section for digital expertise on topics such as SEO, Google Analytics and so much more.